To commemorate the Holy Month of Ramadan, Bahrain based fashion label Deema Ajlani presents a unique capsule collection inspired by the rich Arab culture of Saudi founder Deema Al Ajlani, fused with her depiction of the modern Middle Eastern woman.
Deema Ajlani fills a gap in the market for modest understated dresses and relaxed casual separates, embodying modern design through an intricate ensemble of threads, cuts, fabrics and cultural embellishments.
The Ramadan capsule is an amalgamation of two close yet very unique cultures: an ode to her Saudi Arabian roots and a tribute to her adopted home of Bahrain. Keeping in mind the seasonally sensitive aesthetic of Ramadan, the collection comprises a multitude of kaftan styles, with each design available in two lengths for both standard height and the more petite. This elegantly simple design consideration consequently means that no additional customer adjustments are needed, a common problem that Deema herself has often encountered as a modest dresser, and now one of the key elements she addresses in all of her pieces: accessibility and ease of wear.
The colour palette for the Ramadan capsule is the designer’s vision for a more modern take on traditional kaftans, with soft hues of pink and grey, highlighted with dynamic prints and pops of yellow and green. A romantic aesthetic is brought to life in luxurious fabrics of cotton-silk and traditional hand-made embroidery thus accentuating the subtle notes of the female figure in loose flowing and comfortable styles.
The Bahrain based fashion label introduces two signature looks as part of the Ramadan collection. The first, fondly called the Hook Kaftan because of the stones and embellishments taking shape as a hook structure, is Deema Ajlani’s quintessential hero style that retains its originality with a very different twist each season. Another notable look of the collection is one that pays homage to the rich history and culture of Bahrain: Deema was fascinated by the story of Mattar Jewellers and their diverse and exquisite history of developing natural pearl concepts – the pearl being the jewel of immortality.
“The pearl has remained part of Bahrain’s legacy and history through the ages. A design by Mattar Jewelers caught my eye at an exhibition and I contacted one of the family members of the jewelry house to ask if I could replicate and have this embroidered motif feature in my collection. It is simply beautiful and resembles a fan with intricate pearls. This stays as one of the most special creations from my adopted home town, a true tribute to the history of Bahrain,” says founder and creative director of the brand, Deema Al Ajlani.
The designer’s favorite piece is a full silk-cotton kaftan pieced together by hand that took many hours to complete. The gold flowers embroidered into the cotton fabric rest flawlessly at the edges and around the body of the dress, complete with transparent organza on the sleeves for a luxurious yet modern aesthetic.
Exploring the pieces through an artistic and cultural lens, Deema Ajlani uses contemporary detailing, historical elements, soft and sheer fabrics and feminine embellishments to bring both beauty and luxury to life in your Ramadan wardrobe this season.
Source: Ruth Bradley