As the world unites to prevent the spread of COVID-19, Swedish skintech company FOREO says there has never been a better time to elevate your skincare routine by adopting cleansing to keep the face clean and bacteria free - even if you are doing your hardest not to touch it.

This comes after the brand launched the #WatchingYouTouchChallenge on TikTok- a global movement targeted at exposing the touch and stopping the spread.

Touching your face will increase chances of transmitting coronavirus, with the nose, eyes and mouth all easy access points for bacteria. With the average person subconsciously touching their face sixteen times per hour, it’s likely that bacteria will be transmitted to the face by the end of the day - even with regular hand washing.

In light of the Covid-19 outbreak, it’s now more important than ever to take the necessary steps to remove bacteria from the face. In addition to guidance from the World Health Organisation, FOREO urges people to give their facial hygiene a boost by cleaning up their skincare routines with a simple cleanse each morning and night - if not even multiple times through the day when it’s needed.

Source: Coffee Communications