Fenty Skin Island opened January 6th at the Dubai Mall Promenade as part of Dubai Shopping Festival, celebrating the launch of Rihanna’s skincare brand exclusively in Sephora across the GCC. The opening day of Fenty Skin Island concluded with a video of Rihanna herself taking over the Burj Khalifa.
Fenty Skin Island is an immersive ‘getaway’ experience in which clients are invited to experience Rihanna’s debut skincare brand. Upon entering, clients are directed to explore Total Cleans’r Cove, Fat Water Falls, and Hydra Vizor Sundeck, named after the products in her line. The pop up space is filled with games, engaging activities and even a juice bar with drinks inspired by the powerhouse ingredients in her skincare line. Clients have the opportunity to win an exclusive prize and purchase Fenty Skin product on the island. To top it off, clients are invited to discover a special exclusive menu of island delights in partnership with @findsalt!
Fenty Skin Island will be open at the Dubai Mall Promenade until January 16th from 10 AM to 12 AM daily.
Source: House of Comms