HOPPY HOLIDAYS Christmas greetings from Weekend Max Mara
Launching with the video ‘A Sphere of Dreams’, the winter campaign stars our festive mascot Hoppy, who takes the viewer on a magical journey from the enchanted woods to the awe-inspiring city. Dressed in the new collection’s star looks, the magic of the season ahead is unveiled every step of the way in a dazzling display of bright hues, cool colour-blocking, animal print and houndstooth patterns inspired by the pop fashion of the 60s.