Fast-casual restaurant concept Freddy’s Frozen Custard & Steakburgers announced today it will open its first international full-fledged restaurant at Nakheel Mall next month.
The brand opened food court outlets in Dubai Mall and Mall of the Emirates this summer.
Scheduled to open on December 10th, the 2,100 square foot restaurant in Nakheel Mall can accommodate 82 diners and will serve Freddy’s famous cooked-to-order steakburgers made with lean 100 percent USDA Halal ground beef, Vienna beef hot dogs, crispy shoestring fries, and frozen custard treats made with freshly churned Meadowvale chocolate or vanilla frozen custard.
With décor inspired by the 50’s, an era focused on quality cooked-to-order meals that bring families and loved ones together, the restaurant is strategically located adjacent to the mall cinemas so movie-goers can look forward to indulging before or after viewing.
“This is now our third opening in less than 6 months, so it is safe to say that we are on track with our robust expansion plan for Freddy’s in the region. We are so excited to be opening in Nakheel Mall, an exciting new space that is certain to attract huge footfall thanks to its perfect mix of retail businesses, food and beverage outlets and entertainment venues,” said Yousef Khattar, Managing Director, Tastebuds Group, who operates Freddy’s in the region.
“Our location in the heart of the mall and adjacent to the cinema makes us a convenient choice. Couple that with quality service, value for money, cooked-to-order menu items that promise something for everyone and a relaxed, family-friendly atmosphere and you have the perfect recipe for success,” he added.
Freddy’s recently launched city-wide delivery partnering with all major delivery providers including Zomato, Deliveroo, Uber Eats and Talabat, to ensure that they’ve got most of Dubai covered.
“This new opening is also significant as it will allow us to extend our delivery service to Palm Jumeirah and other communities across New Dubai,” added Khattar.
Co-founded in 2002 by Scott Redler, and Bill, Randy and Freddy Simon, Freddy’s offers a unique combination of cooked-to-order steakburgers seasoned with Freddy’s Famous Steakburger & Fry Seasoning®, Vienna® Beef hot dogs, shoestring fries paired with Freddy’s Famous Fry Sauce® and frozen custard that is freshly churned throughout the day. Today, Freddy’s has grown to more than 350 locations in the United States and now three international locations in Dubai.
“The success we have seen since we opened our food court outlets in Dubai Mall and Mall of the Emirates has been heartening and reinforces the strength of our partnership with Tastebuds Group. Buoyed by the positive start and the rave reviews we have been receiving, we are excited at the prospect of opening at Nakheel Mall and delivering the unparalleled Freddy’s experience to a new audience,” added Scoot Redler, COO and co-founder, Freddy’s Frozen Custard & Steakburgers.
Source: The Guild