Al Jawaher Reception & Convention Centre (JRCC) has announced that it has signed an agreement with Marriott International, Inc. (NASDAQ: MAR) to bring Courtyard by Marriott brand to Sharjah. Expected to open in 2023, Courtyard by Marriott Sharjah will be conveniently located near the Sharjah Airport, in close proximity to the convention center and will endorse JRCC’s vision to expand into the hotel industry.

Commenting on the development, Hanan Al Mahmoud, CEO of JRCC, said: “The agreement with Marriott International is designed to strategically position us as an integrated and comprehensive hospitality services provider for all our clients and visitors attending official or private events hosted at JRCC, and is in line with our objectives to contribute to the fast-growing tourism sector in Sharjah. We are committed to providing our clients a world-class experience whether they come into Sharjah on holiday or to attend any events hosted at JRCC.”

The 8,000-sq.mt. hotel, will comprise 180 spacious guest rooms with a modern design, plush bedding and flexible workspaces, including a royal suite for VIP guests. Facilities at the hotel are expected to include a spa, a gymnasium, a lounge, a multi-cuisine restaurant and MICE (meetings, incentives, conferences, and exhibitions) facilities. The hotel will offer flexible spaces to work, network and relax, making it the ideal destination for guests looking to stay connected, productive and balanced while travelling for both work and leisure.

She added: “Building the hotel with a world-famous hospitality brand in Sharjah is a qualitative step by JRCC to advance the emirate’s hospitality, catering and guest services sector, and bolster our position as an important driver of Sharjah’s economic diversification process."

“We are delighted to be working with JRCC to bring Courtyard by Marriott to Sharjah,” said Jerome Briet, Chief Development Officer, Middle East and Africa, Marriott International. “The hotel will be a significant addition to our rapidly growing portfolio in the UAE and underscores the traction our brands are gaining.”

JRCC is renowned for providing world-class hospitality services in the Northern Emirates, delivered by a passionate, customer-orientated and dedicated team of experts. To help achieve its mission of creating state-of-the-art events, JRCC offers a wide range of exclusive in-house services, including logistics, audio and visual, catering, communication and event planning services.

Source: National Network Communications – NNC