Guests and parents were pleasantly surprised when both Dial-A-Battery and Dial-A-Tire caught the attention of children at the Al Jalila Cultural center for children Spring camp parking lot by offering young campers the rare experience of learning to change both tires and batteries.
“Different learning experiences like this don’t come very often” said Mr. Ahmed, Senior Technician at Dial-A-Battery. “Learning to change a tire and a battery at an early age is both valuable and enjoyable. These are practical skills that come in handy as adults so we are delighted to educate them early in life. It is our way of contributing to the community we live in. The presence of our mascot Mr. Volt also added to the excitement,” he added.
Al Jalila Cultural center for children was established with the mandate to nurture children to be the leaders of tomorrow by offering them a rich cultural environment. It covers a wide range of cultural and creative programmes based on hands-on participation. It uses cultural experiences to help children understand their true identity and integrate better with the world around them.
The Centre fosters creativity, curiosity, integration and aspiration, amongst other values. In particular it gives Emirati children the opportunity to understand and appreciate their authentic cultural heritage as they prepare to make their mark in the world.
Mrs. Ayesha Juma, Programs Director at Al Jalila Cultural center for children added “It was a sheer delight and pleasure to see Dial-A-Battery participate in our Spring Camp. They brought with them a new dimension of learning which the kids found very useful. We believe it was not only a new experience but a creative one as well.”
The 2-hour presentation was split into 20-minutes sessions where batches of 10-15 children gathered around the vans to learn about safe and efficient battery and tire changing methods. Dial-A-Battery also offered giveaways at the end of the demonstration. The event was promoted by a tactical social media campaign with the backing of radio media partner, Pearl FM.
Source: Landmark PR & Event Management