Nuxellence® is the most scientific and innovative line in the NUXE product range, featuring a collection of anti-aging skincare products with 10 patents (fr). This month sees the launch of a new innovative product targeting the eyes, Nuxellence® Eye Area.

As Aliza Jabes, CEO and  founder of NUXE Group says, "The mirror of our emotions, a reflection of our life, the eyes are the first area to show our fatigue and age. Helping the skin to conserve an optimum cellular energy (1) is a priority for this fragile area, which can now benefit from the proven performance of Nuxellence®. In this era of instant gratification, we also need to offer immediate results. This promise is upheld with Nuxellence® Eye Area, the high-tech step which enhances the eye area in the blink of an eye."

Nuxellence® Eye Area guarantees an instant perfecting action thanks to a high-tech applicator that has been specially designed to stimulate the entire eye contour.

The large masaging applicator featured in Nuxellence® Eye Area is very practical and enables just the right amount of product to be desposited onto the skin. Its large, rounded applicator, which has no sharp angles, perfectly conforms to the curves of the eye area. When the zamak metal alloy comes into contact with the skin, you can immediately feel a refreshing and decongesting sensation that brightens the eye area.

The launch of Nuxellence® Eye Area is the result of a simple yet important discovery: with time, the mitochondrial DNA changes and cellular energy production diminishes. This is particularly the case around the eye area, an area where the skin is thinner and therefore less resistant to external aggressions. NUXE Research has therefore perfected a synergy of actives combining 3 flowers (Passionflower, Anchusa and Poppy) which acts deep down in the skin cells to help the skin maintain optimum energy levels(2).

Its formula combines Hyaluronic Acid and an Active Plant-based Complex for sculpting the eye area,  which act on the skin as mentioned below:

  • Natural hyaluronic acid holds water in the skin to moisturize and restore its plumpness, thanks to its exceptional water-retention properties. Wrinkles and fine lines are reduced.
  • The Active Plant-based Complex for the Eye Area combats the loss of tone and reduces dark circles and bags.

Moreover, Nuxellence® Eye Area immediately reveals its efficacy thanks to its innovative "blur" texture which instantly smooths and illuminates the eye area. This intelligent product contains light-reflecting golden pearly particles, resurfacing powders and "soft focus" silicon spheres to blur uneven areas and light up dark areas. Its pigments provide a subtle apricot tint, which is suitable for all complexions and envelopes skin in a perfecting halo. This veil with a powder finish constitutes an excellent make-up base.

How to use Nuxellence® Eye Area ?

Morning and evening, this high-tech treatment can be used over the entire eye area, extending from the temples and above the brows.

1) With the applicator, deposit three small dots of Nuxellence® Eye Area: one on the arch of the brow, one on the inner corner of the lower eye area, and one underneath the eyes.

2) Smooth with the applicator from the interior towards the exterior of the lower eyelid.

3) Repeat the same step on the upper part of the eyelid and the entire arch of the brow, not forgetting the space between the eyebrows.

4) Spread the texture outwards as far as the temples using a smoothing movement with the applicator.

Nuxellence® Eye Area is the latest addition to the successful Nuxellence range which includes:

  • Nuxellence® Eclat, a youth and radiance revealing anti-aging care enriched in corrective pigments. Smooths, replumps and illuminates. AED334
  • Nuxellence® Detox, a detoxifying and youth anti-aging care that smoothes, regenrates and revives dull complexions. AED334

 

Nuxellence® Eye Area is available in Sephora and all leading pharmacies across the Middle East at AED245 -15ml tube with Zamak applicator.

 

(1) In vitro test on ingredients: repair of altered mitochondrial DNA in the epidermis. Patent (FR).

(2) In vitro test on ingredients      

 

About NUXE:

      Designed and produced in France, NUXE has become a "love brand" all over the world. Its history is inseparable from that of its CEO and founder Aliza Jabès, a daring entrepreneur with a passion for the power of plants. In the early 1990s, she discovered a small R&D laboratory in Paris and decided to create the 1st brand of effective and ultra-sensory beauty skincare products using natural active ingredients - a brand sold in pharmacies. 

      Laboratoire NUXE's excellence (45 exclusive patents) lies in the art of tracking down the most effective natural molecules, of inventing novel methods of action and combining active ingredients with talent and a rigorous approach. Each formula is a precious composition that leaves an inimitable signature on the skin and senses.  NUXE products provide a unique beauty experience which can also be discovered in more than 30 NUXE Spas, magical and intimate spaces in France and around the world.

      NUXE'S COMMITMENTS

QUALITY COMMITMENTS

- "Made in France" products, from formulation to production.

- A strict formulation charter: no mineral oils, no parabens, no animal origin ingredients, etc.

- Systematic in vivo tests conducted under dermatological supervision.

- No animal testing in compliance with the applicable regulations.

ENVIRONMENTAL PROTECTION COMMITMENTS

- Botanical active ingredients with controlled geographic traceability.

- An environmentally-friendly design approach to packaging.

- Easily biodegradable rinse-off products.

- Reduction in the waste generated by the company by managing recycling.

SOCIAL COMMITMENTS

  • Support for efforts to protect bees with the company "Un Toit pour les abeilles" (a roof for bees), by sponsoring beehives in
  • the Vosges region of France.

- Support for the "1001 Fontaines" project by funding the installation of drinking water production plants in Cambodia.

 

(1): IMS Health data in France, Belgium, Spain and Greece.

 

Source: Ruth Bradley Consulting