Damas, the leading jewellery retailer in the Middle East, has added yet another win under its belt by securing an award under the Dubai Service Excellence Scheme (DSES) for ‘Best Performing Brand’ in 2016 in the ‘Jewellery Business Category’. The Damas team accepted the prestigious award at the Business Excellence Awards Ceremony held by the Dubai Economic Department earlier this month in the Arena Ballroom, Dubai World Trade Centre.

Established by the Department of Economic Development in 2002, the DSES is part of an on-going effort to not only raise and promote excellent customer service standards in the private sector but to also recognize businesses that offer this excellent service for their customers. This scheme ensures that all participating businesses adhere to a common code of business ethics and core criteria for customer service excellence.

Building upon its rich legacy, Damas commands an outstanding industry reputation for exemplary quality, unparalleled designs and unmatched craftsmanship.


About Damas Jewellery:

Damas Jewellery is the leading luxury jewellery and watch retailer in the GCC. Since its inception in 1907, the brand has been setting the standards in their trade by providing unmatched quality, luxury and glamour with an air of Middle Eastern mystique.

The company has grown from a UAE-based retailer into a global brand name, with a large portfolio of renowned global luxury brands including Graff Diamonds, Roberto Coin, Mikimoto, Forevermark, Magerit, Parmigiani Fluerier, Louis Moinet and Perrelet, among many others. Damas’ popular in-house brands include SAMA by Damas. Damas Classics, Farfasha, Vera, OneSixEight, Jewellery Essentials, Al Manthoura, Gehna, Legacy, Avani and many more.

Headquartered in Dubai, United Arab Emirates, the company today operates around 300 outlets distributed across 6 countries. The company has earned many awards including the prestigious De Beers Award 2000, 2004 and 2007 for jewellery design, Business Excellence Award 2014, Consumer Friendliness Index 2015 and 2016 as well as the Mohammed Bin Rashid Al Maktoum Business Award 2016.


Source: Ketchum RAAD Middle East