Dress the whole family to impress this season with inspiration from the latest Autumn/Winter 2017 collections from City Centre Mirdif as the mall transforms into a celebration of all things fashion this month. With 167 fashion stores to shop from, whether you’re looking for an entirely new wardrobe or a few iconic pieces for the season, City Centre Mirdif has your ticket to what’s trending this season.

Fashion conscious shoppers and style enthusiasts will get a glimpse into the latest trends from world-renowned brands, from high-street to designer, at City Centre Mirdif’s ‘Fashion Weekend’ from October 18 – 21. The mall will host daily runway presentations by fashion retailers showcasing women, men and children’s wear from luxury, casual and modest trends. Visitors will also witness high-energy, cutting-edge live entertainment that will combine elegance and drama with breath-taking aerialists performing live everyday from Oct 18 – 21.

“Fashion followers will have the best international and regional fashion to choose from at City Centre Mirdif this season and can take inspiration from our exclusive fashion shows and videos especially curated for our style savvy customers. With something for everyone, this Autumn/Winter season we have unbeatable shopping offers for the whole family, incredible winning opportunities and great fashion moments,” said Mohamed Al Jasmi, Mall Manager for City Centre Mirdif.

Visitors who shop for AED 300 at the City Centre Mirdif have the amazing opportunity to win a mall gift card worth AED 100,000. Customers shopping at any of the fashion stores at the mall from Sunday until Thursday double their chances of winning the grand prize. Visitors can also head over to the mall’s social media pages for the opportunity to win a mall gift card worth AED 2000.

To help stylish shoppers create their own distinct looks with the latest collections, City Centre Mirdif has created fashion lookbook videos, available on its social media pages and website, showcasing what’s in this season for them to mix and match.


About City Centre Mirdif

City Centre Mirdif is a family-oriented shopping, lifestyle and entertainment destination, welcoming more than 22 million visitors annually. Spread over 204,000sqm of retail space, City Centre Mirdif is home to 475 international brands including 80 multi-cuisine dining outlets. With a focus on fashion, lifestyle homewares and electronics, major stores include Carrefour hypermarket, Debenhams, Centrepoint, Crate & Barrel, Emax, Home Centre, Hamleys, Decathlon and a Fitness First facility.  City Centre Mirdif’s unique leisure and entertainment offer includes iFly Dubai, Little Explorers, Soccer Circus Dubai, Yalla Bowling, Aquaplay and a 10-screen VOX Cinemas.

City Centre Mirdif is the first shopping mall in the region to achieve a Gold LEED rating for its environmentally sustainable design. In 2014, City Centre Mirdif received four Gold Awards for Marketing, Sales, PR and Digital Media excellence at the Middle East and North Africa Shopping Centre and Retailer Awards.

City Centre Mirdif opened in 2010, and is located along Sheikh Mohamed Bin Zayed Road. The mall is owned and managed by Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa.


About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 35,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 21 shopping malls, 12 hotels and three mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in 38 markets across Middle East, Africa and Asia, and operates a portfolio of more than 175 outlets in 15 countries.

Majid Al Futtaim operates 284 VOX Cinema screens and 30 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', a fashion retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, and Crate & Barrel; and a healthcare business that operates City Centre Clinics. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.


Source: Wallis PR