Parah, the Italian famous fashion beachwear, underwear and ready-to-wear brand unveils the Spring & Summer  2018 collection which expresses the desire to give light to creations created through tailor-made workings with refined materials .

Tulle, silk and guipure take shape in the Romantic Macramé series where the balconette bra and petal push-up stand out, with cut-out and trimmed cups, to create a specific floral shape, also included in the new body, available in B and C cup.

A play of transparencies characterizes the Diane line with embellished body embroideries that evoke rosettes or lace details that decorate the necklines and even shirts, jackets and trousers that fall smoothly and caress the silhouette.

The printed silk satin is the main material of the Elenoire series comes with a lively taste thanks to the painting of ferns and flowers in shades of pink, blue, green, black and natural.

Wild soul, determined for the Dalida series where an animal print of silk satin is combined with a total black lace ruff, for creations that invite to dare.

Discover more series of Parah’s fabulous clothing and underwear Spring & Summer 2018 with wild variety for both men and women at Dubai Mall.


About Parah:

Parah, a leading brand in Italian fashion founded in the 1950s by Giovanni Piazzalunga and Edda Paracchini became a huge success in the span of two decades for garments that emphasised a woman’s femininity. Driven by innovation and blending intense product research, it anticipated and pioneered changes in the fashion industry, transforming the swimsuit into an object of pure fashion in the 1970s. Ensuring finest quality in the production and craftsmanship of its products, every step of the production process, from style design to manufacturing with cutting-edge machinery is done in Italy ensuring 100% Made in Italy garments that successfully blend absolute comfort with fashion. It offers four lines: Parah, Impronte Parah, Parah New Generation and Parah Uomo. Parah boutiques can be found across the world in Italy, France, Germany, USA, Great Britain, Holland, Australia, Russia, Ukraine, Portugal, Poland, Switzerland India and Singapore. Here in the UAE you will find Parah’s store at The Dubai Mall showcasing its Parah Women, Parah Men and Impronte Parah lines.