Affinage, prominent UK and global brand, will be making its highly-anticipated foray into the local market at Professional Beauty GCC 2019. Renowned for its cutting-edge technology and cruelty-free artisanal products, Affinage is sure to create ripples in the local beauty scene.

“New product development and innovation is always at the forefront of the business. We pride ourselves on our innovation and superior quality products”, says Eric Bailey, founder and managing director of Affinage.

Some reasons Affinage is a brand to watch on the hairdressing radar:

Revolutionary technology: As one of the fastest growing hair care manufacturers in the world, Affinage is constantly on the road to innovation. With a research and development laboratory based in Italy, the brand’s superior hair coloring products are powered by game-changing DATEM technology. This allows for deeper, safer and more effective penetration of the colour molecule and significantly reduces the action of free-radicals.

Good for you and the planet: Dedicated to match the size of its growth to the positive impact it makes, Affinage offers vegan-friendly products. It also features a special collection, Kitoko, professional in-salon and homecare treatments containing unique blends of natural African plant extracts.

Global Brand Ambassador, Tracey Devine, says ‘‘I have witnessed Affinage grow from strength to strength. I’m excited about the impact it will make in the Middle East given the region’s passion for beauty”, Devine will be representing the brand at Professional Beauty GCC 2019.

Embraced by the global hair care industry, Affinage is currently sold in over 50 countries. Adding to that number, the soon-to-be-launched Beauty Box will be the exclusive distributor of Affinage in the UAE and greater GCC region.

 

Source: Sociate PR