Benjamin Siggers announces the launch of its inaugural trunk show, from June 12th at the Four Seasons Hotel DIFC. Hosted in partnership with Italian fabric masters, Drago Lanifici and Tessitura Monti, guests are invited by appointment to discover the luxury bespoke menswear tailor and its latest collection of Italian fabrics, including a limited selection exclusive to the trunk show.

On June 12th, the founders, Matthew Benjamin and James Siggers, and CEO and Owner of Drago Spa, Paolo Drago, alongside Head of Marketing and Projects at Tessitura Monti, Sebastiano Musso, will welcome guests at a cocktail reception to mark the launch of the trunk show. By appointment, guests will be welcomed at the Benjamin Siggers suite at the Four Seasons DIFC on the 16th, 17th and 18th of June to enjoy a curated shopping experience with private tailoring consultations.

During the week-long trunk show, the Benjamin Siggers’ founders will personally measure guests for customised Benjamin Siggers garments, including the brand's range of tailored suits, jackets, trousers, and shirts. Furthermore, guests will enjoy a 20 to 30 per cent discount and an exclusive AED 500 gift to spend on the collection, courtesy of the founders and fabric masters.

Speaking on their partnership for the Dubai trunk show, Matthew Benjamin said Drago Lanificio and Tessitura Monti were in perfect synergy with the brand's ethos of quality and provenance.

“We offer a made-to-measure and bespoke visiting tailoring service, whereby we visit clients in the convenience of their office or home. We work with a wide selection of the top executives in the UAE and it is, therefore, important that we provide our busy and successful clientele with fabric options that not only look good but travel and perform well. Working with sustainable materials and partnering with manufacturers and suppliers that adhere to humanitarian standards is one of the most valued objectives at Benjamin Siggers, and one that is shared with Drago Lanificio and Tessitura Monti,” Benjamin said.

CEO and Owner of Drago Spa, Paolo Drago said they were delighted to be visiting Dubai to share the values and offerings of the master fabric house at the inaugural trunk show.

“We are delighted to collaborate with Benjamin Siggers, a partner of absolute excellence, for the inaugural trunk show, incorporating style and elegance. The event highlights the characteristics that unite our two brands, being ever heedful in the research, design and overall quality of the products created,” Drago said.

Head of Marketing and Projects at Tessitura Monti, Sebastiano Musso said they were delighted to collaborate for the trunk show and provide the highest quality and innovative fabrics to the region.

“We are pleased to share and support Benjamin Siggers' vision, enhancing the values of exceptional quality clothing production. Gruppo Tessile Monti's global-minded approach is founded on the principles of responsibility, quality and innovation.  Thus, advanced production processes connected to the constant use of top quality raw materials allow us to offer shirting-fabrics matching refined aesthetics along with comfort, all with excellent performance. A modern lifestyle consumer will pick from the likes of the 100% organic cotton and linen collections, the travel shirting series (“wrinkle-free” fabrics), and the range with thermoregulation properties, all of which is further elevated by eco-friendly dyeing and finishing granted with International certifications."

Speaking on establishing Benjamin Siggers, James Siggers said it began when the duo identified a global need for a more sustainable approach to menswear and a regional need for lightweight bespoke pieces to cater to the growing number of men with little time or inclination to shop, but held a strong disposition towards refined style and high quality. Their choice to work directly with Italian artisans was governed by an uncompromising belief in providing the finest level of craftsmanship to the market.

“Specialising in lightweight, soft-shouldered, fully canvassed, handmade, bespoke menswear, with a focus on quality and sustainability, our goal is to make our clients look good, feel good, while doing good. We allow them to feel confident in what they are wearing and to help them make intelligent choices by adopting a more consultative approach. Our clients’ careers depend on them making important decisions, but what they wear shouldn’t be one of them, which is where we come in. We chose to have our suits, shirts, and ties made in Italy by skilled artisans as it embodies luxury craftsmanship. Our other key point of difference is that we are visiting tailors, so unlike a traditional tailor or retail brand, we visit our clients in their homes or offices to save time and add convenience. Therefore we don’t have to incorporate the overhead of retail space into our pricing and are able to offer greater value, as a higher proportion of our clients spend is going towards the quality of our garments,” Siggers said.

Benjamin Siggers continually strives to introduce new standards in tailoring, championing transparency and the artisans behind the brand through every element of the production process. Using the finest fabrics from the best mills in the world, Benjamin Siggers crafts its garments to each clients' exact specifications by hand in Italy, offering a vast range of options for personalisation in regards to styling, finishing, buttons and other trimmings.

 

Source: ATTELINE