Fashion and Beauty

Shoe Mart, the Gulf’s largest and most established footwear retail concept, starts off the new year with daring creativity in unique silhouettes for women this Spring/Summer 2016.

Women in the Middle East have long been practicing ‘Halawa’ (sugar waxing), a technique which is thought to have originated in Egypt, as a natural method of hair removal. It is a process where a wax made with sugar, lemon juice, honey, corn starch and water is prepared at home as a cost-effective hair removal solution. An age-old tradition, halawa is hugely popular among today’s younger generation as it is effective for any colour or consistency of hair and is suitable for all skin types.

Vatika, a popular hair care brand known throughout the Middle East for its natural hair care products, brings Vatika Naturals Hair Colour Crème, a permanent crème based hair colour. It promises 100 per cent coverage of grey with deep, natural-looking colour within 30 minutes of application. Unlike other chemical-based hair colours that tend to make hair rough, dry, damaged and weak, Vatika Naturals Hair Colour Crème is made from finest, handpicked, natural ingredients that find mention in Hadith and are known for their hair care properties.

Women are often looking for hair removal solutions that are both efficient and painless. It is for this reason that depilatory creams have been a favourite among women who want to ensure they have smooth and flawless skin. These creams have proven effective in dissolving hair follicles within a matter of minutes and often have widely beneficial exfoliating properties. In addition, studies have shown that using creams can slow hair growth in particular areas.

Modern Woman Show, the premium lifestyle exhibition for women made its grand debut at Dubai World Trade Centre, Hall 1, amidst elite brands, inspirational seminars and fashion shows. The shopping plus fun extravaganza, scheduled to be held between 17th to 19th December from 11am to 9pm, was inaugurated by H.E. Mona Ghanem Al Marri, Director General of Government of Dubai Media Office.