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Meliá Hotels International announced, during the International Tourism Fair in Cuba, that it will extend its presence in the centre of the island with the addition of eight hotels, while also assisting in promoting multi-destination holidays.

The company is committed to enhancing quality and service in the new hotels through their renovation and adaptation to its brand standards. Meliá's Vice President, Gabriel Escarrer Jaume said: "These eight hotels are an important challenge which we face with great enthusiasm and responsibility, given that we are also taking on a commitment to strengthen the multi-destination holiday segment, guaranteeing the service and quality of the Meliá, INNSIDE, and Sol House brands from the east to the west of the island.”

The agreement between Meliá Hotels International and the Cuban hotel groups, Gran Caribe, Cubanacan and Islazul, aims to promote organised multi-destination holidays that already include several towns and cities on the island, while at the same time adding new destinations, one of the objectives of a Cuban tourism strategy which seeks to enhance the visibility of a number of cities and regions with huge potential for quality tourism.

In the city of Cienfuegos, Meliá will manage the 56-room San Carlos Hotel and the 49-room Union Hotel, both located in the historic centre of Cienfuegos, declared a World Heritage Site in 2005. The company will also manage the Jagua Hotel in the same city, operating 173 rooms under the INNSIDE by Meliá brand, Meliá's urban lifestyle brand, and one of its most highly-rated brands worldwide.

In Trinidad, the company will renovate and manage the 279-room Ancon Hotel under the innovative and youthful Sol House brand, as well as a new 102-room hotel to be built at the end of the Ancon peninsula and operated under the Meliá brand.

Lastly, in Camagüey, Meliá will begin to work with the Islazul hotel group to manage three hotels, two of them in the historic centre of the city: the 72-room Gran Hotel and the 58-room Hotel Colón. INNSIDE by Meliá will also be the brand applied to the 142-room Hotel Camagüey after an investment in renovation.

In 2015, Meliá Hotels International celebrated the 25th anniversary of its operations in Cuba, and continues to increase its quality and service in a destination it has always described as "privileged". The company will assume responsibility for the hotels on 1 November 2017, starting a transitional process in their management, which will be completed by 1 January 2018.

 

About Meliá Hotels International

Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International is one of the largest hotel companies worldwide, as well as the absolute leader within the Spanish market, with more than 370 hotels (current portfolio and pipeline) throughout more than 40 countries and four continents, operated under the brands: Gran Meliá Hotels & Resorts, Paradisus by Meliá, ME by Meliá, Meliá Hotels & Resorts, INNSIDE by Meliá, Sol by Meliá and TRYP by Wyndham. The strategic focus on international growth has allowed Meliá Hotels International to be the first Spanish hotel company with presence in key markets such as China, the Arabian Gulf or the US, as well as maintaining its leadership in traditional markets such as Europe, Latin America or the Caribbean. Its high degree of globalisation, a diversified business model, the consistent growth plan supported by strategic alliances with major investors and its commitment to responsible tourism are the major strengths of Meliá Hotels International, being the Spanish Hotel leader in Corporate Reputation (Merco Ranking) and one of the most attractive to work worldwide. Meliá Hotels International is included in the IBEX 35 Spanish stock market index.

 

Source: Cicero & bernay