Category: Hotels and Dining

Centara Hotels & Resorts, Thailand’s leading hotel operator, recently appointed AVIAREPS to conduct the hospitality brand’s sales promotion activities within the Arabian Gulf countries of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates. 

AVIAREPS is recognised as the global leader in tourism, aviation and hospitality representation with 62 offices in 46 countries around the world, and this exciting partnership will actively drive Thai hospitality business among the Middle East market.

The appointment, made with immediate effect, is the result of Centara’s initiative to expand its sales outreach to travellers and travel industry leaders in key strategic markets within the region.

Centara Hotels & Resorts currently operate 37 properties, including a great number of family resorts and city hotels, across Asia, with another 29 properties under development in a total portfolio of 66.

Centara is the largest hotel operator in Thailand with properties also in the Maldives, Sri Lanka, Vietnam and now Oman, following the recent opening of the Centara Muscat Hotel, Oman, its first property in the Middle East.  Centara will continue to expand its operations in the Middle East with new properties in Doha, Qatar scheduled to open at the turn of the year, and a family resort to open in Dubai in 2020.  

Says Paul Wilson VP of Sales, Centara Hotels & Resorts: “Centara is known for combining appealing Thai qualities, such as graceful service and pampering spa treatments, with expertly-prepared Thai and international cuisine. We are committed to serving the Middle East travel market with hospitality solutions that offer great value and memorable experiences, whether travelling for business or leisure. Expanding our property portfolio within the Middle East is one expression of our commitment to this market, by expanding our sales promotion representation in the region to assist our travel trade partners is another expression of that commitment. It is an exciting time for Centara as we continue to expand our presence throughout the Middle East, and we believe AVIAREPS to be the best partner for us to achieve our sales promotion and support goals in each of the designated markets.”

Centara Hotels & Resorts is dedicated to providing exceptional service in unique and sophisticated environments. As a Thai hospitality management and holding company it places a strong emphasis on providing Thai-influenced hospitality and its inimitably warm and gracious service style, across all of its brands, whilst embracing and maintaining a sense of place in the local environment of each property and resort. Centara has a dynamic portfolio with a mix of resorts and city centre hotels.


About Centara Hotels & Resorts

Centara Hotels & Resorts is Thailand’s leading hotel operator, with a total of 66 deluxe and first-class properties; 43 across major domestic tourist destinations, as well as 23 hotels and resorts located in prominent international destinations, including Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the United Arab Emirates. The diversity of Centara properties means that the brand can cater easily to all of the differing needs of couples, families, individuals, and business professionals. Centara also operates 22 branches of Spa Cenvaree, an award-winning spa brand, together with six branches of the value brand Cense by Spa Cenvaree, which provides core spa services for busy travellers. The company’s Kids’ Clubs are available at all their family-friendly resorts to ensure that children – and their parents – can enjoy their own kinds of fun.

Centara also operates state-of-the-art convention centres in Bangkok and in Udon Thani. The latest Centara brand to be launched is COSI Hotels, an affordable lifestyle brand designed for travellers who predominantly make their bookings via the internet and who want comfort and convenience at affordable prices; the first property is due to open in 2017. 

Centara The1 Card, Centara’s global loyalty programme, provides members with exceptional rewards and privileges including enhanced levels of luxury and services and 10% off Centara’s best available online rates. An array of wonderful benefits can be enjoyed every time members stay at any Centara Hotels & Resorts property, dine at its fabulous restaurant outlets, or pamper themselves at our award-winning spa facilities.



Founded in Germany in 1994 with an extensive office network that spans all six inhabited continents with 62 self-owned offices across 46 countries, the AVIAREPS Group is the world’s leading airline and tourism representation company with over 100 airlines and more than 150 tourism, hospitality, retail and trade promotion clients in its portfolio. In addition to providing well established passenger General Sales Agent (GSA) services and tourism marketing representation, clients are also offered expertise and services in digital marketing, public relations, advertising, IT solutions, consulting, financial services, airport marketing, and trade & retail promotion.