Al Habtoor City Hotel Collection has appointedHaitham Assem to the role of Multi-Property Director of Marketing and Communications forThe St. Regis Dubai, W Dubai - Al Habtoor City and The Westin Dubai, Al Habtoor City.

A graduate of Law from Ain Shams University Cairo, Assem has over 15 years’ experience in the hospitality field, of which he has spent 10 years leading Marketing and Communications. Before joining Al Habtoor Hotel Collection, Assem was Complex Director of Marketing for The Westin and Le Meridien Bahrain City Centre.

Assem started his career in hotel operations in his home country Egypt, where he held various roles within the Front Office department before moving to the UAE in 2006. He then took a plunge into Marketing and Communications department at Kempinski Mall of the Emirates and has evolved through the marketing discipline prior to his move to the corporate role heading Global Hotel Alliance Marketing & Communications.  He holds several Marketing certificatesfrom the Chartered Institute of Marketing United Kingdom.

In his new role, Haitham will be responsible for introducing and strengthening the market position of the three hotel brands: St. Regis, W hotels and Westin Hotels and bringing them to life showing each of their own uniqueness.  The multi-property complex is home to nearly 1,600 bedrooms, 17 restaurants and lounges, 2 spas, 34 meeting and banqueting spaces, including three ballrooms. 

Assem is extremely passionate about Marketing, specifically brand building and digital marketing. During his spare time, he enjoys travelling with his family and is passionate triathlete as he enjoys running, cycling and swimming.

The St. Regis Dubai

Opened in November 2015, The St. Regis Dubai marked the launch of the brand in Dubai. Influenced by the beaux-arts architecture of the original St. Regis New York, the interiors of the hotel take you back to the 18th century of classical design accentuated. The hotel features 234 rooms – 182 rooms and 52 Suites – including the 913-square-metre Sir Winston Churchill Suite. The hotel’s luxury accommodation is complemented by eight distinctive culinary venues and the Iridium Spa.

W Dubai – Al Habtoor City

W Hotels made its debut in the UAE in June 2016 with the opening of W Dubai – Al Habtoor City.  With 356 guestrooms, including the impressive EWOW suite, W Dubai promises a vibrant blend of fabulous design, cutting-edge technology and spectacular experiences that make relaxing easy. To eat, sip and mingle, guests can choose from five venues inclusive of W Lounge, a revolutionary take on the lobby lounge alongside WET® Deck pool lounge and FIT, the 24-hour fitness facility, that present opportunities to relax and cool off.

The Westin Dubai – Al Habtoor City

Standing tall at 41-storeys, The Westin Dubai, Al Habtoor City comprises of 1,004 guest rooms, including 142 suites, each fitted with the signature Westin Heavenly Bed® and the Westin Heavenly Bath®. With interiors influenced by stylised motifs from the Art Deco movement, facilities include seven restaurant and lounges, Heavenly Spa by WestinTM, with 20 treatment rooms including a Hammam, 24-hour WestinWORKOUT® Fitness Studio, three outdoor pools, the Westin Family Kids Club for children ages four to 12 years and the 1,450 square metre Al Joud Ballroom supported by 14 meeting rooms.


Coming Soon to Al Habtoor City

Al Habtoor City Tennis Academy

Al Habtoor City will feature a state-of-the-art tennis academy complete with the UAE’s first indoor, fully air-conditioned tennis court. The Tennis Academy will facilitate guests of any of the three hotels on the complex (St. Regis Dubai, W Dubai- Al Habtoor City, Westin Dubai, Al Habtoor City), as well as the residents of the towers, and members of the sports facility. The Tennis academy will include changing rooms for men and women and a café as well as outdoor courts which will be naturally lit. In addition to free-play, the tennis academy will have tennis professionals on hand to coach adults and children.


Al Habtoor City Residential Collection

Gracing Al Habtoor City and the famed Dubai skyline are three luxurious residential towers – Noura, Amna and Meera. Housed within two 74-storey towers and one 52-storey tower, they comprise of deluxe apartments, lofts and penthouses, ranging from 1 to 7 bedrooms.
Residents have access to all Al Habtoor City’s first-class amenities, which include the largest swimming pool podium in the UAE, a state-of-the-art gym, a luxury spa, signature restaurants, gourmet cafés, boutiques and much more.



Al Habtoor City is a multi-use development incorporating three five-star hotels (The St. Regis Dubai, W Dubai – Al Habtoor City, The Westin Dubai, Al Habtoor City), alongside three luxurious residential towers. The City, which sits alongside the newly launched Dubai Water Canal, will also be home to the region’s first-ever permanent Dragone theatrical production choreographed exclusively for Al Habtoor City. In addition, there will be a tennis academy, a European-style boulevard lined with retail outlets, a marina and multiple restaurants.



Al Habtoor Group, headquartered in the United Arab Emirates (UAE), is one of the region’s largest and most respected conglomerates. Founded in 1970 by Khalaf Ahmad Al Habtoor, the Group has grown in unison with the UAE and today has a diverse portfolio of successful business operating in key sectors of the economy (hospitality, automotive, real estate, education and publishing). The AHG has an unwavering commitment to excellence, which is apparent throughout all its units.

Marriott International, Inc. (NASDAQ: MAR) is the world’s largest hotel company based in Bethesda, Maryland, USA, with more than 6,000 properties in 122 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company’s 30 leading brands include: Bulgari®, The Ritz-Carlton® and The Ritz-Carlton Reserve®, St. Regis®, W®, EDITION®, JW Marriott®, The Luxury Collection®, Marriott Hotels®, Westin®, Le Méridien®, Renaissance® Hotels, Sheraton®, Delta Hotels by MarriottSM, Marriott Executive Apartments®, Marriott Vacation Club®, Autograph Collection® Hotels, Tribute Portfolio™, Design Hotels™, Gaylord Hotels®, Courtyard®, Four Points® by Sheraton, SpringHill Suites®, Fairfield Inn & Suites®, Residence Inn®, TownePlace Suites®, AC Hotels by Marriott®, Aloft®, Element®, Moxy® Hotels, and Protea Hotels by Marriott®. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®.


Source: UAE Marriott Hotels