JW Marriott Hotels & Resorts in the Middle East & Africa, launches a series of barre workout videos with Egyptian ballerina Engy El Shazly. The videos, shot against the backdrop of three JW Marriott Hotels in Middle East and Africa, reinforce the brand’s commitment to well-being by providing guests with the tools and techniques to maintain a healthy lifestyle no matter where their travels take them. An immersive barre fitness class was also hosted at the iconic JW Marriott Marquis Hotel Dubai, in partnership with the ballerina and global barre fitness program Physique 57.

JW Marriott launched Behind the Barre globally in 2017, providing guests with virtual workout sessions inspired by the grace, poise and discipline of the art of ballet. Developed in partnership with America’s premier ballet company, The Joffrey Ballet, Behind the Barre embodies the tailored holistic experience of the JW Treatment, which centers on replenishing the spirits of guests with artfully selected and personally crafted moments that spark their imagination. The partnership with Engy El Shazly represents an extension of Behind the Barre with relevance to the Middle East & Africa.

“We are thrilled to partner with Engy El Shazly to offer a new and refreshing way for our guests at JW Marriott Hotels and Resorts in the region to reenergize, leveraging the benefits of barre workout sessions which are fast growing in popularity,” said Candice D’Cruz, Vice President Luxury Brands, Marriott International Middle East & Africa. “The benefits of ballet go far beyond the barre and promote discipline and self-confidence enhancing any fitness plan. The elegance, poise and discipline exemplified by ballet and Engy’s passion and dedication to this incredibly graceful dance form, is in line with the brand’s philosophy of JW Treatment, an endeavor to deliver a holistic, refined and elevated guest experience.”

An inspiring and empowering barre fitness class was held in collaboration with Engy El Shazy and global barre fitness program, Physique 57 at JW Marriott Marquis Hotel Dubai on 11th January 2019. Engy El Shazly, has risen to global attention as an inspiring professional ballerina, and the first to wear a hijab. The videos shot at JW Marriott Marquis Hotel Dubai, JW Marriott Hotel Cairo and JW Marriott Hotel Kuwait City are designed to inspire guests to maintain a healthy lifestyle, incorporating cardio and strength training, together with the grace and poise of a delicate dance form. Physique 57 is committed to sculpting bodies and changing lives with challenging, invigorating and empowering barre-based workouts. Today it boasts of 13 studios globally and continues to shape barre. “This collaboration brings together like minded brands and celebrates our shared passion for well-being and exceptional training, highlighting our brand’s commitment to offer guests thoughtful and highly personalized approaches to overall well-being,” added Candice D’Cruz.

Engy El Shazly will continue to work with JW Marriott Hotels in Middle East and Africa to curate the next barre fitness class at the JW Marriott Hotel Cairo in April 2019. 


Source: Four Communications