By Unni Kurup, Serviceplan Group Middle East

 

AI holds great promise for making marketing more intelligent, efficient, consumer-friendly, and, ultimately, more effective. Perhaps more pointedly, though, AI will soon move from being a “nice-to-have” capability to a “have-to-have.” AI is simply a requirement for making sense of the vast arrays of data — both structured and unstructured — being generated from an explosion of digital touch points to extract actionable insights at speeds no human could ever replicate in order to deliver the personalized service consumers now demand.

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Written by: Cyril Perducat, Executive Vice President of Internet of Things and Digital Offers, Schneider Electric

 

Last year, Forrester noted that, “The honeymoon for enterprises naively celebrating the cure-all promises of artificial intelligence (AI) technologies is over: …AI and all other new technologies like big data and cloud computing still require hard work.” [1]

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By Anilesh Kumar, CEO, Levtech Consulting

The factories of today have started realizing the futuristic benefits of technology intervention. Manufacturers are finding new ways to grow, without compromising on product quality and excessive production lead times. Existing ERP and CRM systems have become constantly strained under the weight of growing performance markers and tightening delivery timelines. With technology advancements, Artificial intelligence (AI), Machine Learning algorithms and platforms are empowering manufacturers with refined business models, optimized and intuitive shop floor capabilities, while also helping with critical operational decision-making about what is needed, and when.

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