Words by Brooke Boyschau & Sophie Simpson, Co-Founders of Public Relations Agency Atteline

 

While all businesses wish for smooth sailing, waves of trouble are likely to roll through at some point along the journey. Once upon a time, in an "offline" era, sticky issues could be tightly managed and quietly dealt with. Yet in the digital age, people - and businesses - don’t often screw up in silence. In fact, once the pot boils over, we are no longer just worrying about cleaning up the mess within the immediate area - we are looking to cyberspace with panicked visions of how to tackle a communications crisis of exponential proportions.

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By Unni Kurup, Serviceplan Group Middle East

 

AI holds great promise for making marketing more intelligent, efficient, consumer-friendly, and, ultimately, more effective. Perhaps more pointedly, though, AI will soon move from being a “nice-to-have” capability to a “have-to-have.” AI is simply a requirement for making sense of the vast arrays of data — both structured and unstructured — being generated from an explosion of digital touch points to extract actionable insights at speeds no human could ever replicate in order to deliver the personalized service consumers now demand.

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While organizations will relook at their structure and job roles to enable successful digital transformation across 2019, other key activity areas will be automation of customer experiences and the supply chain, explains Paul Potgieter, Managing Director - UAE, Dimension Data

 

As organizations get moving on the digital transformation road map, they may abruptly find themselves running more on a bumpy dirt track rather than a Formula One race course with expected high-speed pit-stops. The learnings from this experience are sometimes hard to accept. One of the key reasons for the bumpy track is that existing organizational structures are often incompatible with the requirements of delivering digital experiences to customers. Organizations need to take a deep breath and start relooking at their structure from the point of view of the customer rather than traditional departmental silos and legacy job functions.

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Thursday, 10 January 2019 15:38

Are you future ready?

Words by Ujjwal Goel, Managing Director of Teraciel Group

 

Each year we forecast how the labyrinth of technology advancements and consumer behaviour changes will redefine the Real Estate Contracting, Manufacturing, and Trading industries over the coming years. Consequently, we are always considering innovative ways to adapt and develop our offerings amid changing expectations of a demanding consumer.

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Sunday, 06 January 2019 16:56

How to Build a Personal Brand

Words by Medy Navani, CEO & Founder, Design Haus Medy

 

In today's world, social media's pervasive role in the life and impact of brands cannot be underestimated. Medy Navani, CEO and Founder of Design Haus Medy shares ten tips on creating your own powerful social media footprint and managing it successfully.

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By Sami Abi Esber, President -MDS Gulf, Board Member-Midis Group

 

We are living in an era of unparalleled innovation. As new and emerging technologies continue to redefine IT and business, the pace of change and technological advancement is accelerating. Today, we are looking at a smarter, intelligent future driven by technologies such as cloud, artificial intelligence, blockchain, internet of things, and more. While the industry has already embarked on its digital transformation journey, businesses are yet to realize the full potential of these technologies and how they will shape the way we do business in the future.

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Wednesday, 26 December 2018 14:00

EPCs Position Themselves for a Rebound

By Paul Donnelly, Director Industry Marketing, AspenTech

 

As we move into 2019, the future for the engineering and construction sector is looking more positive than it has for several years. We expect to see a continued slow but steady recovery over the next 12 months.  Despite persistent instability in oil prices, energy firms have unleashed a new wave of capital spending and money is flowing again, albeit with a sharp focus on capital efficiency.

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By Paige Marie Morse, Chemicals Industry Lead, AspenTech

 

The chemicals sector continues to grow strongly across all regions and we expect that strength to continue during 2019. Specialty chemicals have been performing particularly well in recent times. Bulk chemicals markets are growing well too, especially in Asia where demand is strong and there is a clear drive towards self-sufficiency, and in the US, where there is a feedstock advantage. Indeed, access to cheap feedstocks continues to provide North American chemicals manufacturers with a significant cost advantage. We have already seen a huge wave of new capacity and we expect a second wave to emerge in the 2021-2024 timeframe.   

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By Allison Zimmer, Communications Specialist, Commercial Excellence, Xerox

 

Between holiday stress, distracted or vacationing employees, unusual sales patterns, and managing your year-end budget, the fourth quarter isn’t the easiest time of year for business owners – especially the small business owner. Not only is everyone looking to you for answers, but keeping your business running smoothly while also trying to grow is no easy task.

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By Allison Zimmer, Communications Specialist, Commercial Excellence, Xerox

 

Cybersecurity isn’t a new issue, but it’s one that’s gaining attention. Businesses of all sizes are realizing the increasing importance of protecting their critical data, and for good reason. As we’ve written before, the cost of cybercrime is expected to rise to $6 trillion by 2021 according to market research firm Cybersecurity Ventures. And it’s a landscape that is constantly changing, which means your strategies for addressing it need to keep up.

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