Words by Brooke Boyschau & Sophie Simpson, Co-Founders of Public Relations Agency Atteline


While all businesses wish for smooth sailing, waves of trouble are likely to roll through at some point along the journey. Once upon a time, in an "offline" era, sticky issues could be tightly managed and quietly dealt with. Yet in the digital age, people - and businesses - don’t often screw up in silence. In fact, once the pot boils over, we are no longer just worrying about cleaning up the mess within the immediate area - we are looking to cyberspace with panicked visions of how to tackle a communications crisis of exponential proportions.

Published in Opinion Pieces