We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A lot has changed since then. Mobile is now a huge part of our everyday lives. People quickly switch from searching for products, to watching videos, browsing content, playing games and more. As a result, marketers have more opportunities to reach consumers across channels, screens and formats. The opportunity has never been more exciting, but it’s also never been more complex. Over the years, Google ads have evolved from helping marketers connect with people on Google Search, to helping them connect at every step of the consumer journey through text, video, display and more. 

Saturday, 30 June 2018 14:55

Tips for the Young Entrepreneur

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Starting a business is daunting but for many young professionals, the standard career path is no longer the first option. The entrepreneurial nature of millennials has increased in the past few years, with research suggesting that this generation is disregarding the traditional "nine to five" formerly laid out by the baby-boomer generation. Instead, these individuals feel compelled to carve out their own path to realise their career aspirations. In 2017, MiLLENNiAL Magazine noted that 60 per cent of millennials described their job status as an "entrepreneur", with 90 per cent identifying that entrepreneurship was a "mindset". The idea of being “your own boss,” setting your own work hours and creating something of your own, along with the prospect of achieving "greater success" than that of the traditional means, are all driving factors of rising appeal of entrepreneurship.

Monday, 25 June 2018 12:33

Working smarter, not harder

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The majority of us aim to get the most amount of work done in the shortest time possible, seeking to deliver superior results. Alas, this is not always the case as the storm of emails roll into our inbox and extra tasks build onto our to-do lists. This is when good intentions may go out the window and we struggle to tackle the mountain before us. Music to our ears is that with a few simple tools, it is actually easy to work smarter, not harder, and come out on top.

WorkSpace Commerce reveals its top tips to increase productivity


Companies across the United Arab Emirates often report a decline in productivity during the summer months. With temperatures soaring, Dubai-based WorkSpace Commerce (WSC) is on hand to offer some useful and insightful advice, centred around its wealth of knowledge of building successful coworking office environments. The WSC team have a combined 50 years plus of experience in coworking, property, shared office management, and a track record of building successful start-ups.

By Mohammad Meraj Hoda, VP – Business Development at Ring

 

We all know that the holidays are a busy time of year. While we focus our efforts on shopping for the best online deals and planning the perfect holiday vacation, it’s easy to overlook what goes on at our homes. But when we go away for vacations, we leave our homes vulnerable to break-ins and burglaries. So, this holiday season, use the security tips below to make sure your home is secure while you’re away.

Tuesday, 19 June 2018 11:59

Five Risks to Consider When Starting a Business

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Nothing can provide more excitement and uncertainty than starting a business. Creating something of your own, to build and be nurtured, is a great opportunity to find success and personal satisfaction. There are many aspects to consider while embarking on the startup journey. Time, money, and support are all important to think about when getting a business off the ground. Anticipating the risks before jumping in is frequently a missed step. No one starts a business hoping to fail so by analysing the risk factors you will provide yourself with a plan to ensure long-term success and profitability. As a successful business owner since 2006, CEO and Founder of Design Haus Medy, Medy Navani, gives some insights on risks to consider before starting your own business.

By Sean Hird

 

The UAE has always been an engine for change in the Middle East and the next big transformation is just around the corner.

Tuesday, 12 June 2018 10:28

Radio and Education: Where is the link?

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Since its invention in 1895, radio has presented opportunities galore.
It did not just stop at sharing information or playing music but has transformed into a medium of effective communication for people all over the world. 

Tuesday, 12 June 2018 07:34

Providing Inspiration at Work

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There is a true distinction between being a boss and being a leader. A true leader can inspire their employees, finding ways to use this as a motivator and bringing their team together. Many companies misinterpret providing increased salaries and benefits as the only means to get value from employees. Although this is a great incentive, it is not something that reigns much loyalty in the long run, not to mention can be quite cost heavy.

Monday, 11 June 2018 06:28

Five Tips to Nail That Job Interview

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Looking for a job can be a daunting task and many times it takes sending more resumes than we care to admit before receiving the elusive phone call to come in for an interview. You may think that getting the interview was the hard part, but as many of us know, a job interview is nerve wrecking, to say the least. Whether applying for a summer job or your dream position, we all get hit with pre-interview nerves. Interviews are inevitable so being able to do it well is an important skill if you wish to have career progression in the future. Luckily, like any skill, it can be honed and shaped with practice and experience, each becoming easier than the last.

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