Wednesday, 15 February 2017 18:31

Technology: Does It Hinder or Help Creativity?

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By: Alexander Rauser, Chief Executive Officer, Prototype

Many people believe that the era of technology has changed our mindset in different ways. One of the most commonly asked questions is, has technology affected our creativity?

Technology does not supress creativity, in fact, technology enhances creativity. The difference between the two is that creativity comes from observing the world, interpreting it and bringing us new concepts and ideas. Whereas technology, enables us to see the world differently, accessing information from anywhere in the world.

The truth is that technology and creativity go hand in hand, and complement each other, enabling us to be more creative and productive.

Alexander Rauser, CEO of Prototype, shares with us key benefits of how technology has impacted creativity:

  • Innovation - Innovation happens by continuously improving a process or product and technology has contributed in improving many of these. So yes of course, technology is changing the face of innovation. However, as a business it is important not to place technology at the forefront of innovation, since relying on technology solutions can, at times, hinder innovation.


  • Emerging Tools - It is important to highlight the different tools that have emerged through technology, such as 3D printing, digital content creation, and other forms of digital interaction; which gives us the chance to explore new things and to express ourselves in various ways.


  • Accessibility - Technology has enabled us to dream big; and therefore, it has fuelled creativity in many ways. There is a desire to invent and to create; and with technology we can enter new avenues easily and connect with information and people around the world.

Technology is a great thing that has helped us in many ways. It is clear that as a society we have all become dependent on technology, however, this isn’t a bad thing as long as we don’t allow it to dumb us.

By Alastair Paterson, CEO and Co-Founder, Digital Shadows


Valentine’s Day is fast-approaching and the story goes that if Cupid hits you with his golden arrow you’ll fall madly in love. And who doesn’t want to fall madly in love? But there are other actors taking aim at you on Valentine’s Day whose arrows you need to avoid as the outcomes aren’t nearly as desirable.


By: Dr. Ali Mohamad, Founder and Managing Director, AL Arabic

As an Arabic content specialist, I was utterly excited when I learned that the Emirates Literature Foundation was holding the first ever Arabic Translation Conference (October 2016, Mohammed bin Rashid University of Medicine and Health Science). I packed my full top management team at AL Arabic and off we went, only to come back with the disappointment of our lives. Not that the conference was a failure in anyway, but what we saw on stage was simply a reiteration of what my team and I have been calling “everything wrong in the Arabic translation industry”.

By: Sachin Bhardwaj, Director - Marketing and Business Development at eHosting DataFort

With the increasing adoption of Managed and Cloud services, where either an entire or a part of IT function is outsourced to a third-party services provider, the need for unambiguous, easy to apply and easy to follow service agreements are becoming more important. The level of effort that goes into preparation of a Service Level Agreement (SLA) between a services provider and the end-customer, is usually proportionate to the duration of the engagement. Typically, a longer term contractual engagement will have more detailed and rigorous descriptions.

by Naomi Gleit, VP Social Good

In times of crisis, connecting is more important than ever. Today we're announcing an update to Safety Check, called Community Help, that lets people ask for and offer help such as food, shelter and transportation after a crisis.

Friday, 10 February 2017 15:41

The Future is Close & You Can Feel It

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By: Amelia Kallman, Head of Innovation at Engage Works Ltd

Two things became apparent at CES last week:

  • Take any item, add ‘Smart’ in front of it, and you’ve got yourself a business plan
  • The future is all about feeling, in every sense of the word
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