Sunday, 08 July 2018 13:19

Embracing the Power of Word of Mouth

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Words by Medy Navani, Founder & Creative Director of Design Haus Medy


According to the Nielsen Global Trust In Advertising Survey, 92 percent of people trust recommendations from friends. That means if you aren't receiving word-of-mouth recommendations for your business, you're missing out on the single most effective and trusted means of attracting new clients. And despite the prolific influence of social media on modern society, an extensive fact base has been established by marketing researchers that reveals that the vast majority of sharing of information about brands is actually offline, rather than online.

Sunday, 08 July 2018 12:15

Going Green in the Workplace

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Words by Sally Sarieddine, Founder of LaLaQueen

I firmly believe that being conscious and ethical is not just the hottest trend in fashion right now, it is also non-negotiable in the workplace. As companies get more engaged in the sustainability arena there are more and more opportunities to work from the inside out. Increasingly sustainability will become part of everyone's job so it is important to be up to date and aware of the issues.

Saturday, 07 July 2018 11:40

How to ask for a promotion

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Picture this, you have been working in a position for a few years, love the company and enjoy the work you do, but recently you have been feeling a little restless and ready to take the next step in your career. Sound familiar? Wanting to move forward is an exciting prospect, the hard part is finding the opportunity. At whatever level, asking for what we want is not always as easy as is sounds.

Saturday, 07 July 2018 11:21

How to use competition for your own success

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From a young age, competition is a strong motivator for progression and success. Starting out, it may be a simple rivalry with a sibling, later through sports played at school, and more notably seen in the working world between businesses and colleagues. Competition can be seen as negative but as a part of human nature, “survival of the fittest” inevitably pushes us to achieve.

Saturday, 07 July 2018 11:15

Dark social – the untapped opportunity

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Lucy Merigold, Head of Digital at Grayling Middle East


So what exactly is dark social, and is it something brand managers need to be considering when devising their campaign plans?

By Anilesh Kumar, CEO, Levtech Consulting

The factories of today have started realizing the futuristic benefits of technology intervention. Manufacturers are finding new ways to grow, without compromising on product quality and excessive production lead times. Existing ERP and CRM systems have become constantly strained under the weight of growing performance markers and tightening delivery timelines. With technology advancements, Artificial intelligence (AI), Machine Learning algorithms and platforms are empowering manufacturers with refined business models, optimized and intuitive shop floor capabilities, while also helping with critical operational decision-making about what is needed, and when.

Tuesday, 03 July 2018 13:17

Ideal food to carry while travelling

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While most of us are packing our bags for a much awaited travel, we have to make sure we carry all our essentials. The right clothes, sunscreen, smart gadgets are the few things that will surely make their way into our back pack. But what most of us forget and ought to put into our bag is something healthy to eat.

Tuesday, 03 July 2018 12:25

Buy to live or Buy to let?

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As you grow in life, you write a list of accomplishments for yourself, of which the one that probably tops the list for many is – buying a house!

By Rob Leathern, Director of Product Management and Emma Rodgers, Product Marketing Director


Today we’re making significant steps to bring more transparency to ads and Pages on Facebook. Giving people more information about any organization and the ads it's currently running will mean increased accountability for advertisers, helping to prevent abuse on Facebook.

We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A lot has changed since then. Mobile is now a huge part of our everyday lives. People quickly switch from searching for products, to watching videos, browsing content, playing games and more. As a result, marketers have more opportunities to reach consumers across channels, screens and formats. The opportunity has never been more exciting, but it’s also never been more complex. Over the years, Google ads have evolved from helping marketers connect with people on Google Search, to helping them connect at every step of the consumer journey through text, video, display and more. 

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