In the heart of Dubai’s bustling financial district, Emirates is set to launch a new City Check‑in and Travel Store, enabling customers to conveniently book travel, check-in for flights, drop luggage, shop for travel essentials, and save time at the airport. Located in the elite ICD Brookfield Place in Dubai International Financial Centre (DIFC), the state of art facility will be open from April 27.
As part of Emirates’ continuous investment into enhancing customer experience, the City Check-in and Travel Store has a prime and premium location for busy professionals in Dubai’s finance hub and allows customers to drop their luggage as early as 24 hours and up to 4 hours before a flight, arriving at the airport at leisure. Customers can visit the space and check in anytime from 8:00am to 10:00pm daily, beginning their travel experience with seamless service via self check in kiosks, at dedicated desks with Emirates agents, or with the help of the world’s first ever check‑in robot assistant – Sara.
Sara is an innovative portable robotic check-in system, who can match faces with scanned passports, check passengers in, and guide them to the luggage drop area. With an eye-catching 2.5 metre LCD screen showing the latest destination content from Emirates, and more screens showing an interactive touchscreen map, the City Check-in and Travel Store is a stylish and spacious contemporary space which offers the opportunity to book tickets, browse travel merchandise, drop luggage, and check in – with paid valet parking and self-parking ensuring an elevated, hassle-free check in experience for Emirates passengers. Visitors can also get expert advice and offers on trending destinations, while dedicated travel consultants can assist with purchasing tickets for future journeys, managing current bookings, purchasing upgrades, selecting preferred seats, and arranging extra baggage if required.
Emirates passengers with valid boarding passes who wish to discover the area or spend time relaxing before their flight, will have complimentary access to select lifestyle facilities in the world-renowned ICD Brookfield Place, and exclusive discounts and special offers across a range of restaurants, gyms, and luxury stores – including Josette, 1Rebel, Lulu and the Beanstalk, and Embody Fitness. Around the DIFC, visitors can enjoy a diverse range of services, shopping, world-class cuisine, and art galleries, including the extensive promenade at DIFC’s Gate Avenue. When it’s time to fly, passengers can then connect directly to the airport via taxi, Emirates chauffeur service, or take a short 10-minute walk to Financial Centre Metro Station connecting seamlessly into the Airport Terminal 3 Metro Station.
Adel al Redha, Emirates’ Chief Operating Officer remarked: “Emirates City Check In is our latest addition to the Emirates travel experience, showing our commitment to providing customers with an array of check-in options. Our new location is the first ultra-convenient check in and baggage drop facility conveniently located in the DIFC area. People can avoid busy periods at the airport and minimise queuing.”
“We are pleased to collaborate with ICD Brookfield on this project and look forward to providing our customers with more technology-focused solutions in the future,” Al Redha added.
Rob Devereux, CEO of ICD Brookfield said: “We are thrilled to welcome Emirates City Check-In and Travel store to ICD Brookfield Place, further enhancing our ecosystem as an attractive destination for workers, visitors, and residents. This exciting new addition will bring the convenience of city check-in to the central business district, allowing Emirates passengers more time to go about their daily routine, spend productive time at work and enjoy the wonderful lifestyle Dubai has to offer.”
About ICD Brookfield Place
Centrally located on Al Mustaqbal Street, the distinctive, prismatic design of ICD Brookfield Place is instantly recognisable as a vibrant hub of business and leisure, where Emirates customers can access everything from fine dining restaurants, fitness centres, art galleries, beauty and hair salons, or simply relax in the five-storey Summer Garden filled with abundant natural light and year-round climate control. ICD Brookfield features 990,000 square foot of office accommodation and retail space across 53 levels, designed by world-renowned architects Foster + Partners, and crowned ‘World’s Best Architecture’ at the International Property Awards. ICD Brookfield Place is also renowned as one of the most sustainable buildings in Dubai, certified LEED Platinum and has committed to reach Net Zero Carbon by 2030.
About Dubai International Financial Centre (DIFC)
Dubai International Financial Centre (DIFC) is the leading global financial and innovation hub in the Middle East, Africa, and South Asia (MEASA) region, playing a critical role in leading and shaping the future of finance through innovation, sustainability, and inclusivity. Gate Avenue, an innovative retail and fashion experience close to the Emirates City Check In and Travel Store stretches from The Gate Building to Central Park Towers, offering a seamless walkway that connects the Centre’s community year-round, including an outdoor promenade, over 370 retail options, including dining, fashion, global brands, regional designers, and lifestyle concepts.
Emirates Home Check In
Making travel swift and smooth, Emirates also offers a home check-in service in Dubai and Sharjah, fulfilled by DUBZ. DUBZ agents complete the check-in process in the customer’s home, hotel, or office, and take the bags to the flight while customers are free to breeze through the airport later. Book and pay for the service at least 24 hours before the flight and passengers can proceed to the airport check-in up to six hours before the flight departs. The Home Check In service is complimentary for First Class passengers.