For years, health technology prioritized constant exercise, breaking personal records and meeting daily physical goals. Over the past few years, we’ve seen a distinct cultural shift in how users approach health – people are redefining the norms in this space and are approaching health with a more holistic mindset. It’s less about calories burned and pounds lost, and more about understanding their bodies – both physically and mentally – and prioritizing what’s most important to them, like healthy eating and ensuring a good night’s rest, in addition to exercise goals.