In the backdrop of a turbulent economy caused largely by Covid-19, many individuals are looking to add an element of stability to their investment portfolio and to do so, gold has emerged as a popular investment option.

Interested in alternative investments, gold bar specialists utilised online analytics tool Ahrefs to establish which countries citizens are most keeping a track of gold price. found that India is in the number one spot, with an astonishing average of 3,720,600 online searches per month from Indians trying to discover what the gold price is. That is the equivalent of 120,019 online searches each day!

In second place is the United States, as there is an average of 2,506,000 online searches a month from Americans keen to find out what the gold price is.

United Arab Emirates (UAE) is in third place with an average of 521,000 online searches every month from curious Emiratis regarding the price of gold.

In the context of internet users, this is the equivalent of 58.45 online searches each month for gold price per 1,000 active internet users in UAE.

In fourth place is the United Kingdom where there is an average of 519,300 online searches each month from Brits checking the price of gold.

Canada (381,400) and Australia (348,900) are among the other countries where there are more than 300,000 online searches per month from those monitoring the price of gold, respectively ranking fifth and sixth.

At the other end in 20th position is Bangladesh, where there are an average of 33,950 online searches a month from Bangladeshis interested in gold price.

Dan Fisher (a gold specialist from, provides answers to five of the most asked questions about investing in gold:

Q: Is gold a good investment?

A: “Gold is unlike volatile asset classes that generate quick returns, it has always been a steady investment vehicle that can deliver solid returns as a medium to long-term investment. Gold investing is unique as the price tends to increase when many other asset classes such as stocks and bonds fall, so it provides a good balance to your investment portfolio”.

Q: How does gold investment work?

A: “The idea behind gold investment is that the underlying value of gold increases over time. Historically this rate of increase is higher than inflation, so the value of your investment increases in real terms. Investing in gold can take the form of physical bar and coins, gold equity funds, mining shares or exchange-traded funds (ETFs)”.

Q: What key advice would you give to beginners?

A: “Gold investing follows the common rules of buying the investment at a low price and selling at a higher price. There is no interest received for holding gold, so profits are only made on capital appreciation. The gold price tends to rise when the economy takes a downturn and other investments fall in value. The gold price can move down as well as up, so it’s advised to hold the gold over a medium to long-term period”.

Q: What’s better, stocks or gold investment?

A: “A mixture of gold and stocks is ideal.  Both investments can rise and fall in value. However, while stocks can fall to zero (if a company goes bankrupt), physical gold will always have its intrinsic value. Gold tends to rise when stocks fall, so the two have an inverse relationship”.

Q: Is it better to buy gold coins or gold bars?

A: “For most, buying coins is better than bars for gold investment. Coins provide more flexibility to sell small parts of the holding and can fetch higher prices when you wish to sell. In the same way that larger bars are cheaper per gram than small ones, buying gold coins in bulk can also achieve price discounts”.

Methodology for the Research

1)   identified ‘gold price’ and ‘price of gold’ as the primary variations in which people search for the price of gold online using analytics tool Ahrefs.

2)   then used the Ahrefs database to see on average how many times per month these identified key terms/phrases related to gold price are being searched online in 155 different countries across the world.

3)            The values of the two different search terms/phrases were added together to get an overall ‘average monthly online searches for gold price’ figure for each analysed country.

4)            The countries were then ranked from highest to lowest based on the 'average monthly online searches for gold price'.

5)            When analysing the data, each of the two key search terms/phrases related to gold price were assessed in English as well as each country’s respective primary language (where applicable) to increase the reliability of results.

Source: Journalistic

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