Building on its legacy of trust and service, the aftersales department at Arabian Automobiles, the flagship company of the AW Rostamani Group and the exclusive dealer for Nissan, Infiniti and Renault in Dubai, Sharjah and the Northern Emirates, won the prestigious ‘Best Practice in Management’ award during Dubai Quality Group’s 12th Global Continual Improvement & Innovation Symposium Award.

Arabian Automobiles’ customer relationship management was awarded based on its ‘Automated Communication in Aftersales Using Machine Learning & Predictive Analytics’ case study, which highlights how the company takes service data and provides key analytical metrics to be used in customer communication to increase customer retention and inflow.

The Global Continual Improvement and Innovation Symposium acts as a platform for acquiring knowledge about the latest developments in innovation and improvement philosophies and methodologies, providing an opportunity to review best case studies on improvement and innovation from real life at a number of local and global institutions.

Source: Cicero and Bernay