With a tenfold increase in plastic waste pollution in the oceans since 1980[1] and the annual flow of plastic into the ocean estimated to triple by 2040[2], immediate action is needed to tackle the plastic pollution crisis. While plastic-free solutions are increasingly demanded by consumers and regulators alike, options are still limited which is impeding development for all industries. However, small steps can have immediate and scalable impact. This is one of the key learnings of the ongoing journey towards plastic-free packaging by GROHE, a leading global brand for bathroom solutions and kitchen fittings.
