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The submission period for entries to the eleventh edition of the prestigious Lexus Design Award, which is being held this year under the theme ‘Design for a Better Tomorrow,’ is drawing to a close, with aspiring creators having until 16 October to submit their ideas for consideration.

This competition provides up-and-coming designers from around the world with a prominent platform to showcase their creativity and promote their innovative ideas that contribute to creating a better future for all.

Successful entries from next-generation designers and creators participating in this year's edition of the Lexus Design Award should embody the spirit of the Lexus brand's three key principles of Anticipate, Innovate, and Captivate. Additionally, proposals must anticipate global challenges to societies, envision inventive ways to reach a sustainable future, and seamlessly enhance the happiness of all.



Four finalists will benefit from funding of more than USD 21,100 (JPY 3,000,000) to develop and build their prototypes with guidance from world-class mentors, enabling them to translate their visions into reality and kick-start their careers with valuable exposure to the global design community through international media.

Kei Fujita, Chief Representative, Middle East and Central Asia Representative ‎Office, Toyota Motor Corporation, said: “At Lexus, we believe in the power of creativity and design to change the world and build a better future for everyone. The Lexus Design Award creates an opportunity to take this belief forward and continue our passion for creating amazing experiences. We are proud to support the next generation of creators by offering them a platform to explore and develop their ideas with expert assistance, together with the opportunity to showcase their designs to a global audience.”



Fujita added: “We have been overwhelmed with the inventiveness and ingenuity of the submissions received so far and look forward to hearing from even more ambitious talents in the weeks ahead. I would like to thank the Lexus Design Award team for their passion and hard work, as well as our ever-loyal global customers for being our greatest inspiration as we strive to craft amazing experiences for all.”

Lexus is seeking innovative ideas that contribute to a thriving and prosperous future for all through the power of design and technology. Last year’s edition attracted more than 1,726 entries from 57 countries, with finalists’ concepts and designs praised for their creative interplay between design and technology. Details of the full list of this year’s mentors and judges are set to be released soon.



Lexus is hosting an orientation webinar for creators around the world who are considering applying for the Lexus Design Award. The webinar will provide an opportunity to better understand the purpose of the program and find out more about how to participate, and will also feature a session where past winners discuss their journeys.

Source: gambit.ae




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