Sony Middle East & Africa is leveraging its AI capabilities in the region through innovative products and services across several key product segments – including televisions, digital imaging and audio products. These investments in cutting-edge technologies are designed to meet the growing demand for personalisation and increased digitalisation in online gaming and OTT in the region, as well as deliver an optimised experience for content creators.

Western Digital will be showcasing its latest in smart video solutions at Intersec Dubai and visitors will be able to see innovations in high-capacity, high-performance  storage solutions for advanced, AI-enabled, always-on smart video recorders, appliances, and servers. Debuting live, the company’s new hard disk drives (HDDs) are loaded with cutting-edge technologies, including OptiNAND™ technology, energy-assisted PMR (ePMR), triple-stage actuator (TSA) and HelioSeal® to deliver the industry’s highest CMR areal density at 2.2TB* per platter, resulting in 22TB* CMR HDDs for its customers. 

The smart “Sharrai” platform and application, launched by the Asset Management Sector of the Sharjah Asset Management Company, investment arm of the Government of Sharjah in 2021, has witnessed widespread demand by users. The application was designed for users to buy and sell new and used cars, according to the best set technical and technological standards. “Sharrai” provides an opportunity for dealers and the public to shop with ease for desired cars directly through the “Sharrai” application on their smart phones. This process greatly contributes to saving customer time and makes it easy for even novice buyers to purchase vehicles. The application allows dealers and vehicle owners to reach a wider audience across the local, regional, and global markets.

Cooking with LG Electronics (LG) is a whole different level of ease and healthy sustainable living. LG appliances enable you to cook healthier dishes evenly and thoroughly, locking in the flavor, in a short time span. Preparing a healthy meal is much easier, without worrying about long hours of cooking, as LG's newly launched SolarDOM™  is designed to cope with an on-the-go lifestyle while boosting you with a balanced healthy eating experience.

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