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Jumbo Group has donated AED1 million to support the 1 Billion Meals initiative, the region’s largest campaign for providing food supplies to the underprivileged and undernourished in 50 nations around the world.

Jumbo Group is one of several UAE companies that are making a significant financial contribution to 1 Billion Meals initiative, which is helping to alleviate the hunger experienced people worldwide every day, especially vulnerable groups such as children, refugees, displaced persons and those affected by disasters and crises.

The 1 Billion Meals initiative is open to contributions from everyone, including individuals, institutions, economic and communal entities, and philanthropists, alongside the business community and the private sector in the UAE and abroad. It supports the disadvantaged by providing them with food supplies during the holy month of Ramadan. The initiative contributes to the UN’s Sustainable Development Goals for 2030, which includes eradicating world hunger.

Vidya M. Chhabria, Jumbo Group, Chairperson, said: “We are delighted to support the 1 Billion Meals campaign with a donation of AED1 million. Our relationship with the UAE and its people was established over 45 years ago and we are proud to be able to contribute to such an important initiative, which will provide urgent food aid to millions of people around the world. Ramadan is a time for self-reflection and charity and as a company Jumbo Group is in full support of the efforts made by the government here to help those in need.”

Vikas Chadha, Jumbo Group, CEO, said: “As a company, Jumbo has always been passionate about helping those in need and our donation of AED1 million to the 1 Billion Meals campaign highlights that. The UAE’s previous meal donation programmes have proved to be very successful by exceeding initial targets and I hope this year’s campaign can follow that trend. This donation also marks the 20th anniversary of remembrance of Jumbo Group founder Mr. Manohar Rajaram Chhabria.”

Donors can contribute to the 1 Billion Meals initiative through the following donation channels: the campaign’s official website: www.1billionmeals.ae; bank transfer to the campaign’s account at Emirates NBD, number: AE300260001015333439802. Donors can also opt to donate AED1 a day through a monthly subscription by sending “Meal” or “وجبة” via SMS to 1020 on the du network or 1110 on the Etisalat network. Donations can also be made through campaign’s call center via a toll-free number 8009999.

Source: APCO Worldwide