Events and Conferences
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Canon Middle East, (CME), the leading provider of imaging technologies hosted its partner-focused sports tournament meet-up event at United Pro Sport (Al Quoz) to engage, reconnect and strengthen its partner relationships.

The sports tournament underscores Canon Middle East's company's purpose and belief that we are “stronger together”, with partners who are an integral part of the business and it’s important to creating long-lasting ties that ultimately serve the end-users in the best way possible.

The sports tournament saw participation from partners including National Stores, Redington, Sharaf DG, Emax, Jumbo, Nesto, Lulu, Amazon and Noon, where they played cricket, football, badminton and table tennis with the Canon team.

With over 220 attendees the event concluded with a lunch and a prize distribution ceremony to present winner trophies, giveaways, and participation tokens.

“At Canon we always strive to be closer to our customers, as they are the foundation of our success. To ensure this, we are working hard to create stronger relationships with our partners and put dedicated efforts in understanding them better - with the ultimate goal to serve our end-users in the best way possible. We wanted to create a new platform where we could connect further to nurture our business and be 'Stronger together’ and I'm very proud of the sporting tournament that we have launched, as an engaging way to bring together our partner community,” said Binoj Nair, B2C Business Unit Director, Canon Middle East.

For additional information on Canon Middle East, please visit: 


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