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Looking for the perfect skincare gift for the holidays? Thirty-one percent of consumers will be purchasing beauty products this season (NPD Group and CivicScience). In her new, bestselling book, Dr. Fayne Frey (pronounced “FANE FRY”) empowers readers with the best, “must-have" skincare holiday gift list based on her medical expertise as a 30-year, board-certified dermatologist.

Dr. Frey’s new book, The Skincare Hoax: How You’re Being Tricked into Buying Lotions, Potions & Wrinkle Cream (Skyhorse Publishing; ISBN-13: ‎9781510771550; Original Trade Hardcover), shares eight holiday gift guide skincare shopping tips:

- Packaging may impact your purchase but may hurt your pocketbook.

- Day and night moisturizers are formulated with the same ingredients.

- “Anti-aging” is a brilliant marketing term.

- There are no guidelines that exist for “dermatology-tested” products.

- Drugstore brands are as effective as boutique products.

- Petroleum jelly is not dangerous.

- “Natural” may not be as natural as you think.

- "Cruelty-free” may be a myth.

- Sunscreen is a must at all times (even during the holiday season).

Source: Mouth