Fruits and vegetables for a healthier life
The growing millennial population is driving food trends and services in the UAE. Not only do they want healthy ingredients but they also look for price convenience. This younger generation is more open to trying new cuisines and prefers the convenience of online platforms for shopping and ordering food. Furthermore, the increase in the number of working and single women living in the UAE is driving the expansion of dining-out options and of food home delivery services through e-commerce platforms (Source: Canadian Government, 2021).