Majid Al Futtaim – the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa, and Asia – is launching its new Spring Summer Fashion Campaign at City Centre Mirdif, offering visitors a unique, engaging and personal experience with renowned brands. From now until April 14, 2018, visitors are invited to the mall’s central galleria to discover the latest Spring Summer 2018 collections, style and beauty tips from top influencers, win giveaways, participate in fashion shows and more!
For the first time, City Centre Mirdif will house more than 15 brands in the mall’s central galleria offering visitors a unique and immersive fashion experience, showcasing the latest Spring Summer 2018 collections in pop-up environments. Fashionistas will love feeling like super-models with the help of a 360-degree HD Camera and a virtual fashion runway.
Participating brands Top Shop, Kiko Milano, Mamas and Papas, Carolina Herrera, Victoria's Secret, Bershka, Tommy Hilfiger, American Girl, Banana Republic, Catimini, Okaiidi, Clarins, Lululemon, Gap, and newly opened United Designers will all engage with visitors in an unprecedented way.
Book your calendars for the following highlights:
Sunday April 8 – Free styling session at Banana Republic
On April 8, Banana Republic—which offers timeless, beautifully tailored classics—will open its doors to an in-store styling session for all.
Monday April 9 – Essential tips from Victoria’s Secret
On Monday April 9, world-class lingerie leading brand Victoria’s Secret will host a private event and share essential tips to help participants evaluate what is their right bra size, what are the best fit for them as well as what are the fragrances that best suit them, from 11am.
Tuesday April 10 – Kids activities and prizes to win at Catimini
On Tuesday April 10, little ones will have the best time decorating special pots and planting seeds in them. Furthermore, kids under 14 years-old will be invited to participate in a dress decorating competition. Five participants will be shortlisted, and three winners will be selected. The three winners will go home with mall and Catimini gift cards, as the five participants will get a mall and Magic Planet gift card, as well as vouchers for VOX Cinemas and Orbi experiences.
Friday April 13 – Free yoga session and prizes to win at Lululemon
On Friday April 13, Lululemon will host a free yoga session from 8:30am to 9:30am. Participants will be given Lululemon water bottles and will get a chance to win a Lululemon outfit, along with stretching right next to top fitness influencers. Motivation guaranteed.
Saturday April 14 – Kids’ fashion show at Gap
The popular and beloved Gap store will be reaching out to its lucky loyal customers and offer them the unique chance to register their children in a kids’ fashion show that will take place at the mall’s central galleria on April 14, 2018.
About City Centre Mirdif
City Centre Mirdif is a family-oriented shopping, lifestyle and entertainment destination, welcoming more than 24 million visitors annually. Spread over 196,000sqm of retail space, City Centre Mirdif is home to 475 international brands including 80 multi-cuisine dining outlets. With a focus on fashion, lifestyle homewares and electronics, major stores include Carrefour hypermarket, Debenhams, Centrepoint, Crate & Barrel, Emax, Home Centre, Hamleys, Decathlon and a Fitness First facility. City Centre Mirdif’s unique leisure and entertainment offer includes iFly Dubai, Little Explorers, Orbi, Soccer Circus Dubai, Yalla Bowling, Aquaplay and a 10-screen VOX Cinemas.
City Centre Mirdif is the first shopping mall in the region to achieve a Gold LEED rating for its environmentally sustainable design. In 2014, City Centre Mirdif received four Gold Awards for Marketing, Sales, PR and Digital Media excellence at the Middle East and North Africa Shopping Centre and Retailer Awards.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 39,000 people, and obtaining the highest credit rating (BBB) among privately held corporates in the region.
Majid Al Futtaim owns and operates 23 shopping malls, 12 hotels and three mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in 38 markets across Middle East, Africa and Asia, and operates a portfolio of more than 210 outlets in 15 countries.
Majid Al Futtaim operates 284 VOX Cinema screens and 31 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, Orbi Dubai and Ski Egypt, among others.
The Company is parent to the consumer finance company Najm, a fashion retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maison du Monde; and a healthcare business that operates City Centre Clinics. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.
Source: Wallis PR