The Russian Export Centre will bring high quality, yet affordable cosmetics to the UAE for the first time at the upcoming Beautyworld Middle East trade fair (May 8 – 10, 2018), which is the largest international expo for beauty products, hair, fragrances and wellbeing in the Middle East.

The cosmetics will span various categories such as hair-care, skin-care, intimate hygiene solutions, oral hygiene cleansers, professional and children’s decorative cosmetics and much more and will be on display at the Russian Pavilion at the exhibition.

The Russian cosmetics market is growing exponentially, especially the organic cosmetics category. There is a vast range of organic-certified cosmetics and imported brands for consumers to choose from. Increasingly, consumers are also using the Internet to buy cosmetics. Russian cosmetics incorporate natural ingredients such as minerals, proteins and herbs which will also appeal to consumers in the Middle East who value and actively seek natural treatments.

The GCC’s women’s cosmetics industry has been on an upswing for a number of reasons. Some of them are on account of Arab females adopting the use of cosmetics in their daily routines as well as the influence of social media, which has led to much awareness about the usage of cosmetics and their benefits.

Russian cosmetics are therefore making their entry into the UAE market at the right time, when the discerning consumer is on the lookout for cosmetics that are superior quality, yet affordably priced.

Visitors may visit the Russian Pavilion at the Sheikh Saeed Exhibition Centre, Hall 1, Stand S1-F49 from 10am – 6pm on all three days.


Source: Sherpa Communications

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