Firoz Merchant, philanthropist and founder & chairman of Pure Gold Group, was recognised by the Abu Dhabi Police for his significant philanthropic contributions to the country and inducted into Abu Dhabi Police’s community initiative - ‘We Are All Police’.

Merchant was specifically provided a citation for his efforts at releasing of 560 inmates in state-sanctioned and correctional institutions by paying off their debts and booking air tickets for them to return to their home countries, on the occasion of the Holy Month of Ramadan.

He received his membership no. 560 for the initiative from Major General Mohammed Khalfan Al Rumaithi, Commander-in-Chief of the Abu Dhabi Police in recognition of his humanitarian efforts. His Excellency honoured Firoz Merchant with a commemorative shield in appreciation of his contribution to the community.

As part of this initiative, Firoz Merchant donated AED 650,000 benefiting 300 inmates of the penal and correctional institution in Ajman and 260 inmates from other penal institutions in the country.

On receiving the award, Firoz Merchant said: “I am thankful to the Abu Dhabi police for recognising me as a member of the ‘We Are All Police’ initiative. I am committed to honour my duties and responsibilities according to their expectations and will make every effort to work towards social betterment.”

Merchant added: “I think it is an important social responsibility to help various segments of the society and strengthen the police’s efforts in humanitarian and social aspects. It is crucial to release debt-ridden prisoners, ensure their arrival in the countries of their origin and reunification with their families so that they have a second chance at life.”


Source: ASDA'A Burson-Marsteller

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