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With back-to-school season almost here, Carrefour – owned and operated by Majid Al Futtaim in the UAE – has introduced its ‘All In One Go’ campaign. Running until the end of August, Carrefour will be providing exceptional discounts of up to 50 per cent off on school supplies alongside exciting competitions, prizes, and rewards.

Customers can find all the back-to-school essentials such as stationary, electronics, back packs, and clothing in-store and online at discounted prices up to 50 per cent off. Carrefour also provides all the necessary fresh food, snacks, and beverages to make little lunch boxes easy, interesting, and nutritious – offering everything under one roof, ‘All In One Go.’

Christophe Orcet, Head of Commercial and Operations of Carrefour UAE at Majid Al Futtaim Retail, said: “Convenience and competitive prices are the main two factors that control consumer habits when choosing where to shop. Therefore, this year, we decided to focus on offering our customers the best value all in one go. Parents will be able to find all their kids’ school essentials in one place, paying one bill and collecting meaningful rewards along the way. There are also many activities and prizes to compliment the retail experience at Carrefour to make shopping enjoyable for the whole family.”



“For the last two years, virtual classes have affected back-to-school season enormously, with stationary sales dropping by almost 50 percent in 2020 before it recovered slightly in 2021. Interestingly, the demand for stationary was compensated by electronics as parents prepared for home schooling with printers, toners, laptops, tablets and more. This year, we expect stationary sales to reach pre-pandemic levels as students return to the classroom and we are proud to be supporting families across the UAE.”

This month, Carrefour is giving customers the chance to win exciting prizes when they spend AED 50 or more including a family holiday to Disneyland Paris, an electric scooter, and an iPad. In addition, many brands including Sharpie, Maxi and Post are offering exclusive discounts of up to 30 per cent off for members of Majid Al Futtaim’s loyalty program, SHARE.



To find out more about Carrefour’s ‘All In One Go’ campaign, visit carrefouruae.com.

Source: ogilvy.com




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