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Home-grown athleisure brand, L’Couture has now opened its third location in 18 months within Mall of The Emirates. Having garnered a loyal following since its launch in 2019, the new location has now opened its doors, just before the brand’s third birthday.

Featuring L’Couture’s signature experiential retail approach, the 160sqm MOE location showcases the brand’s core aesthetic with a luxurious yet fun design featuring soft lines, feminine touches and brass finishings, similar to that seen in the Flagship store on Al Wasl Rd and the newly refurbished The Beach, JBR store. 

L’Couture offers a variety of expertly crafted wardrobe essentials including leggings, shorts, sports bras and loungewear aimed to take you from your sweatiest pursuits to those all-important after work drinks with the girls. With the full range and new collection drops available, customers can browse sets from best-selling collections such as ‘Elevate’, ‘Revive’ and ‘SoCal Sorbet’. 

“We’re thrilled to have opened our third location in such a central location of Dubai, this expansion enables us to reach a wider community and empower more women to take on life with understated confidence”  Yasmina Mokraoui, Managing Director  

Find us soon: Mall of The Emirates, Level 1, Unit J32B - opposite Hermes, adjacent to BOSS.

Source: Ogilvy

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