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THAT Concept Store is proud to announce the addition of luxury publisher Assouline, at their three-level multi-brand store within Mall of the Emirates. 

The iconic French brand will return to Dubai with a shop-in-shop experiential space, and an immersive 60m2 corner located on the second floor of THAT Concept Store.

Customers will also be able to appreciate a wall of bookshelves displaying the brand's highly praised and intricately handcrafted Ultimate Collection titles, including Assouline’s famous Impossible Collection while lounging in a cozy seating area of mid-century modern furniture. A one-of-a-kind curved wall will also feature the Legends and Iconic Collections through a selection of the best design, art, fashion, and travel books.

Source: Ruth Bradley Consulting