Marking the season of giving, ACE collaborates with leading non-profit organisation Dar al Ber Society on an innovative charitable activation. With covid-19 restrictions impacting conventional ways to donate, ACE’s campaign creates a safe way to help those that need it the most. ACE will run this across all its Dubai stores, with the main attraction at Dubai Festival City (DFC). Here, they will host a Ramadan Sharing Fridge like never before, giving a digital spin to the traditional concept.

Igniting a sense of giving during the blessed month, Al-Futtaim ACE launches its Ramadan 2021 collection with Care More, Share More at the core of its offering. The heart of the campaign revolves around sharing priceless family moments, community spirit, and welcoming the spirit of Ramadan into your home & lives. To mark the Holy month, ACE will be hosting a range of in-store and online activations.

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