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Leading British retailer, Marks & Spencer, operated by the Al-Futtaim Group, launches the iconic British fashion brand JAEGER in UAE. Now exclusively part of the M&S family, JAEGER offers customers a curated collection of collectable pieces embodying effortless elegance with British modernity.

Available in the Mall of the Emirates and Dubai Mall stores, the JAEGER collection brings impeccable quality, cut, fit and stylish designs. Inspired by JAEGER’s 138-year-old archives, the brand luxuriously reinvents original JAEGER creations with exclusive prints, unique detailing, and premium fabrics at the heart of the collection including pure silks and breathable European linens. 

Offering a modern take on spring-summer dressing, Jaeger’s designs come with unique swirl prints and Jaquard detailing on flattering silhouettes with clever waist-tie detailing. Hero pieces include the Pussybow Button Dress redefined by a small-scale button print made from EcoVero fabric. It’s flattering mini-length hemline makes it the perfect day-to-night dress.

Throughout the collection, desirable stylish solutions offering a relaxed confidence can be effortlessly mixed and matched, from tailored pieces to printed blouses to elegant accessories.  With a reputation for innovations, distinctive style and natural fibres at trusted value, each piece is made to truly last with sustainability at the heart.

JAEGER joins Marks & Spencer in the region with a new brand identity and logo, symbolising the next stage of its evolutionary journey as a new timeless yet modern JAEGER. Under Managing Director Fiona Lambert, the JAEGER team has worked diligently to reinvigorate the British brand and ensure quality, design and innovation whilst protecting the heritage of the brand. With a rich history spanning 138 years, JAEGER has been seen across many iconic faces and has a loyal following of customers around the world. Both founded in 1884, JAEGER is a complementary addition to the M&S offering in UAE.

Commenting on the launch, Fiona Lambert, Managing Director of JAEGER, part of Marks & Spencer, said, “There’s nothing more exciting than relaunching a brand and bringing JAEGER to UAE as the next step in our journey. We are delighted to have taken the fabulous heritage of JAEGER and reimagined it with British modernity and sensorial quality that we believe will create “tomorrow’s vintage”. From the Pussybow Button Print Dress to contemporary linen pieces, the exclusive lines available in UAE truly gives a flavour of what JAEGER will stand for – effortless elegance. We’re looking forward to hearing feedback on our ranges from new customers and those who have discovered us over the years. What’s most exciting is this is just the beginning.”

Customers can now experience JAEGER in its own dedicated store environment within Marks & Spencer at Dubai Mall and Mall of the Emirates stores, as well as shop an extended JAEGER range on www.marksandspencer.com/ae for home delivery.

 

Source: IMPACT PORTER NOVELLI