REDTAG, the region’s favourite value fashion and homeware brand, observed the International Yoga Day on 21st June, by advocating for a healthy lifestyle and fitness. REDTAG supported the fitness movement through ‘Activewear’, its dedicated sportswear collection, which is a blend of retro and contemporary styles, for men and women.
Drawing eclectic inspirations, Activewear adds an element of style to purpose-made exercise clothing, providing an additional reason to get up and pursue fitness and a healthy lifestyle. REDTAG’s dedicated collection also pays homage to vintage sportswear while retaining the contemporary design. In this way, Activewear perfectly encapsulates the spirit of yoga — an ancient practice with timeless significance and practicality.
“The practice of yoga, while rooted in Indic culture, has become ubiquitous, with proponents across the world, especially in the Middle East. Our Activewear pays homage to this ancient practice by empowering practitioners with fit-for-purpose apparel. While also bearing in mind the aesthetics, we have designed them with unwavering dedication and great attention to detail,” said Shehbaz Shaikh, Chief Retail Officer, REDTAG.
Through Activewear, men can relive the ’90s basketball experience with shorts in classic designs. Vintage options also extend to v-neck jerseys. Sleeveless hoodie sweatshirts and shorts with elasticated fastening are available in gentle colours. For those seeking fast-fashion gym outfits, REDTAG has brought enticing tie-dye shorts to go with t-shirts in fun colours like sage green.
Seamless short-sleeve cropped tops with push-up leggings in sober grey and dusky pink are just the yoga essentials that women need for a fulfilling yoga session. Activewear also features vintage, sporty and graphic sweatshirts that redefine comfort fashion. For the yoga regulars, there are relaxed t-shirts, two-piece sets, workout crop tops, and track shorts — all in warm colours.
“Activewear exemplifies REDTAG’s pre-eminence at the intersection of fast fashion and value pricing. Today, it also complements the growing awareness of fitness among all age groups and a rise in associated establishments such as gyms, yoga centres, and pilates studios. We intend to grow Activewear into a household sub-brand that will cater to fitness and yoga enthusiasts across the region,” added Shehbaz.
The value-driven brand recently concluded its Ramadan Bonanza, giving away SUV cars, cash prizes, and free gifts. In addition, REDTAG has been actively expanding across the region, with hyper-convenience value propositions such as ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’.
With several such first-to-market services in the Middle East and its tiered loyalty program — RT Rewards — which boasts over 15 million members, REDTAG continues to cement its position as the leading value fashion and homeware brand in the region. Its contributions were recognized by Retail ME through the ‘Most Admired Brand Campaign of the Year’ award 2021.
Source: Your Wordsmiths