Today, adidas reveals the Home and Away federation kits created for the national teams of Argentina, Germany, Japan, Mexico and Spain, which will be worn on the world’s biggest sporting stage: the FIFA World Cup 2022™.
adidas saw each federation kit as a canvas for creativity, and an opportunity to capture and express the spirit of each nation with design features influenced by key cultural touchpoints ranging from the ancient civilisations and Mixtec art of Mexico celebrated in the nation’s away jersey to the origami crow inspiring Japan’s home kit. Dynamic color spectrums represent each unique national identity, with progressive graphics inspired by the future.
With the UAE being a hub for many different cultural backgrounds, adidas Dubai chose to reflect this by working with Gen Z football fans residing in the UAE. The diverse group showcased in photos includes individuals such as Mariana Guemez, Khaled Abassi, Batoul Kadour and others; to reflect coming together as one unit, united by their generation and love of football to launch the 2022 World Cup federation kits, throughout Dubai-based cultural clubs and nostalgic neighbourhoods.
“When we design national team kits for tournaments as big as the FIFA World Cup, we always keep in mind that these designs will become a part of legendary footballing history. For us it’s crucial first and foremost to create kits that equip the world’s greatest footballing athletes with performance-led apparel that helps them unlock their highest level of play, while at the same time always featuring unique and unforgettably iconic designs that are bold, eye-catching and create a true sense of excitement amongst fans all across the globe.”” said Jürgen Rank, Senior Design Director Football at adidas.
With performance and sustainability the top priority, a consistent design approach has been taken across the kits that showcases both creativity and iconic simplicity, enabling players to be the best versions of themselves on the pitch, with each jersey coming in a slim fit.
All our kits are made using 100% recycled polyester, continuing adidas’ ongoing commitment to help end plastic waste. The Authentic breathable kits for Argentina, Germany, Japan, Mexico and Spain contain 50% Parley Ocean Plastic. Parley Ocean Plastic is intercepted on remote islands, beaches, coastal communities, and shorelines preventing it from polluting our oceans.
Each shirt features the latest in adidas fabric innovations, including lightweight, heat-applied details. The kits for Argentina, Germany, Japan, Mexico and Spain are constructed using materials and textures to help keep players feeling cool with HEAT.RDY technology, optimized to keep players feeling comfortable. On the other hand AEROREADY technology in the Welsh kit uses sweat wicking materials to keep players feeling dry.
Argentina’s away jersey is inspired by the pride of the nation and its quest for a more equitable world. Its vibrant purple hues, representing gender equality, combine with fiery graphics in reference to the national flag’s iconic Sun of May.
Placed over the heart and detailed in gold, a heat-applied team badge takes centre stage on Germany’s home jersey, whilst a bold vertical stripe inspired by the very first Germany shirt, elevates the classic clean aesthetic to new levels. Detailing on the collar and shirt bindings display the iconic colors of the nation’s flag. The away jersey captures the spirit of the team, using the colors of the national flag and blurring the ‘D’ of ‘Deutschland’ to reflect the dynamic football played by the squad.
Representing self-expression, Japan’s home jersey features a bold origami three-legged-crow-inspired design, whilst its away jersey is crafted to reflect the flowing style of Japan’s play: the blurred graphics are also inspired by origami, brought to life through a design that illustrates speed.
Paying homage to its ancient civilisations, adidas infuses Mexico’s away jersey with Mixtec art to summon the fighting spirit of the nation. Amidst the eye-catching all-over design, a sign off on the inside collar displays Quetzalcoat’s serpent body – a representation of humankind’s physical abilities.
Constructed from its unique footballing DNA, Spain’s home jersey makes a timeless statement as it’s dominated by the team’s famous deep red color, with color references to the flag across the collar and shirt bindings. The away jersey features an undulating graphic taking dynamic inspiration from the country’s 1982 logo, when Spain last hosted the world’s biggest football tournament.
Created to ignite passionate performances, Wales’s home jersey stays true to its heritage with a vibrant red design inspired by the nation’s fire-breathing symbol, whilst a daffodil under the back collar further instils the pride of the nation. Meanwhile, its away jersey is one for the fans, steeped in the colors of the national flag.
To celebrate the launch of the jerseys, adidas is giving people the opportunity to win tickets to FIFA World Cup Games. Starting September 1st until September 30th, adiClub members who upload a video of themselves celebrating – either a goal celebration or otherwise - across social media, along with the hashtag #ThisIsOurWorldCup, will be in with a chance of winning tickets, flights and three nights’ accommodation in Qatar. There are 16 ticket packages to be won and each package includes two tickets to at least one game. All participants must be 18 years old or older and signed up to adiClub.
All the kits are available to purchase exclusively via adidas.ae federation kits and in adidas retail stores as of August 29th until September 12th.
Source: Red Havas