Twenty4, a leading value fashion brand in the GCC region and a BMA International subsidiary, has announced its thoughtful and ambitious initiatives in the weeks leading up to the 92nd Saudi National Day. In commemoration of the founding year of the Kingdom, Twenty4 has aptly announced a flat discount of 19.32% on select fashion and footwear products.
Tapping into the nationalistic fervour, Twenty4 will also be handing out thoughtfully designed “I Love KSA” t-shirts for free. The flat 19.32% and t-shirt giveaways will commence on 28th August and run for two weeks across all stores in the KSA. Shoppers can also get their hands on a wide range of KSA National Day-themed apparels till the stocks last.
“As a homegrown brand with origins in the Kingdom, Twenty4 takes great pride in celebrating National Day. Every year, leading up to 23rd September, we celebrate with all the pomp and splendour at Twenty4 outlets. This year, we wanted to go a step beyond by offering flat discounts and giving free t-shirts that can fashionably express the patriotic sentiment,” said Mushtaq Jaffar, KSA Brand Head of Twenty4.
The “I Love KSA” t-shirts are available in green and white colours, with a contrasting print of the Saudi Arabian National Emblem (a palm tree vert two swords in saltire argent hilted), depicting the unification of different kingdoms. At the bottom of the shirt, etched in Arabic-inspired fonts, are the words “Saudi Arabia” as well as “1932”, which depicts the year of unification. The high-quality, premium-print cotton shirt worth SAR 59 will be given free of cost on a purchase worth SAR 200.
“Slogan t-shirts and merchandise have a special place in popular culture. In view of the National Day, the timing was right to infuse patriotism into the mix. To design the print, we drew inspiration from the palm tree and the crossed swords’ symbolization of prosperity and justice, respectively. As a value-centric brand that strives to constantly align with the Kingdom’s sociocultural evolution, Twenty4 is proud to offer its shoppers an avenue to express their patriotism in the form of quality merch,” added Mushtaq Jaffar.
Consistent with Mushtaq’s words are Twenty4’s “glocal” offerings — the balance of global fast fashion and Middle Eastern sensibilities. The value-fashion brand also recently ventured into the premium apparel segment, launching a year-round collection at affordable prices and thus making it more accessible to the general population. This was followed by the launch of another year-round collection in “Recycle”, which, as the name suggests, is made from recycled cotton sourced from repurposed production scraps and retired textiles. Recycle was designed to cater to the Kingdom’s growing eco-conscious consumer base.
Following its recent expansion spree, Twenty4 now boasts over 40 outlets in the GCC region and 34 in the KSA alone — all located strategically to increase brand accessibility for customers. This customer-centric approach also saw the brand launch WhatsApp shopping in Kuwait, Bahrain, and the UAE.