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With the 2022 FIFA World Cup on the horizon, today adidas reveals a limited-edition football-inspired Sportswear capsule – the Sportswear 32Teams pack.

Paying homage to football fans worldwide, as well as the 32 competing teams, the unique collection features 18 complete looks made up of 42 individual pieces – reflecting adidas’ legacy and football iconography.

Embracing statement hues, a bold color-blocking approach and all-around graphic patterns, the pack offers garments designed to level up the wearer’s everyday sport-inspired look. Born from sport and worn for style, the capsule also brings comfort to the fore with each piece adopting an oversized or loose fit, whilst drawing on signature football designs.

Featuring a range of outfits for both women and men, highlights from the collection include long sleeve cotton dresses with matching hijab, oversized printed tees, tapered pants, hoodies, track tops, oversized hoodies, and coach jackets. A calligraphic interpretation of the adidas logo, designed in Arabic by Qatari calligrapher, Fatima Alsharshani, can also be found on select pieces.

Unique to the 32 Teams pack, an intricately designed logo has also been created. Comprising of 32 lines – a nod to unifying the nations as they come together for the tournament – the badge will feature across the range.    

Anna Sinn, Senior Design Director, Global Sportswear & Training Category, adidas, said: “In homage to the fans and designed for the everyday, the capsule offers pieces that can be styled and remixed individually or layered up to create full looks. Bringing a contemporary twist to football-inspired street style, the blend of prints, stripped back design features and relaxed all round fit gives fans a capsule that can be worn to elevate life’s in-between moments.”

The 32Teams pack is available worldwide from November on  www.adidas.ae in stores in select markets – UAE, Qatar, Egypt, Jordan, Saudi Arabia, Morocco, and Japan.

Source: Red Havas



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