Fashion and Beauty
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Cementing their status as the ultimate footwear and lifestyle destination, Level Shoes, the luxury homegrown brand from Chalhoub Group, is collaborating with the Parisian couture house, Lanvin, to reimagine their best-selling Curb Sneaker - globally known for its extreme comfortability, exaggerated silhouette and dynamic detailing, with an all-new limited-edition colourway and complimentary NFT. With this release, Level Shoes’ diverse and ever-growing selection will officially become phygital, offering consumers exclusive products in the physical and digital world.

The NFT launch in collaboration with Lanvin marks Chalhoub Group’s second Web3 venture, asserting the Group’s commitment to innovation and retaining the entrepreneurial spirit of the business and its founders.

Only 100 people will be able to own this limited release and receive the digital NFT version which can be imported into a virtual wallet for their very own avatar in Decentraland, a unique metaverse environment in the ever-evolving world of Web3.

Alongside Level Shoes’ 50+ exclusive anniversary styles, this limited-edition sneaker can only be purchased online in the GCC or in-store at the Dubai Mall. Customers can also visit Level Shoes to try on this style through a Snapchat augmented reality filter.

Commenting on the collaboration, Elisa Bruno, Managing Director of Level Shoes said: “Technology is a major enabler to enhance the overall retail experience, and as champions of innovation, it is only fitting to mark our 10th anniversary with the launch of our first NFT. This collaboration is extremely exciting for us. We are pleased to partner with Lanvin to reimagine an exclusive phygital edition of the curb sneaker, which can be worn in both the physical and digital world. At Level Shoes, we are committed to constantly reinventing ourselves and bringing the right products, services, and experience to our customers whilst breaking retail boundaries. See you in the metaverse!”