Just when we thought we couldn’t love the Elevate Collection anymore, L’Couture went ahead and dropped two gorgeous new colors and elevated bralette designs. The iconic Elevate Collection synonymous with L’Couture is created to provide chic staple pieces that upgrade your daily basics. The activewear was curated in line with the brands ethos to give understated confidence with flattering fit and support, sweat-wicking and quick-dry properties so minimal distractions from your everyday pursuits.

REDTAG, the region’s favourite value fashion and homeware brand, has launched a loungewear collection for kids. Striking a delicate balance between style and purpose in loungewear, REDTAG’s latest collection beckons boys and girls who long for an element of trend in comfort clothing. At home, the loungewear collection brings comfort; outside, it also makes you look effortlessly fashionable.

As part of a comprehensive update to its Portofino line, IWC Schaffhausen unveils an enhanced collection of Portofino models with a case diameter of 37 millimetres. All of them feature movements from the IWC-manufactured 32000 calibre family with a power reserve of 5 days. The Portofino Automatic Moon Phase 37 is available in three versions, while the classic Portofino Automatic 37 is presented in six new versions. As a first in the luxury watch industry, IWC offers straps made of fully traceable Swiss calf leather. Each strap comes with a unique code that can be used to trace the source of the material online. Other references in the collection feature a newly developed high-grade 5-link metal bracelet.

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the debut of its Fall 2022 runway show, Tommy Factory — a creative playground and phygital experience including a first-of-its-kind partnership with Roblox and Superplastic. Inspired by Andy Warhol’s iconic Factory and using NYC’s skyline as its backdrop, the event will take place in Brooklyn on September 11th at 7 p.m. EST.

So, what exactly is smart casual? In a nutshell, it’s a dress code that falls somewhere in between formal and casual. Smart casual attire gives you the best of both worlds (you look polished and put together without going to extremes). At its best, smart casual is sharp and sophisticated but also relaxed and comfortable; it’s able to take you from the office to a date without second guessing your style, imbuing confidence in the wearer and admiration in everyone else.

Redefine your loungewear with the latest collection from L’Couture: All-Around Lounge. As the name suggests, this collection will take you from a lazy Sunday at home to a fun outing around the city. The interchangeable selection combines both comfort and style, effortlessly.

Inspired by high top basketball sneakers of the 80’s and early 90’s and paying homage to the Berluti’s first-ever sneaker Playtime, it displays a distinctive sporty design thanks to Berluti know-how and flair.

Twenty4, a leading value fashion brand in the GCC region and a BMA International subsidiary, has announced its thoughtful and ambitious initiatives in the weeks leading up to the 92nd Saudi National Day. In commemoration of the founding year of the Kingdom, Twenty4 has aptly announced a flat discount of 19.32% on select fashion and footwear products.

RAKxa, an integrative wellness and medical retreat in the Thai capital, has recently launched a holistic 3-step TTM (Traditional Thai Women’s Care) treatment focusing exclusively on women’s health. The retreat’s latest program is time-tested and based on highly effective Thai herbal medicine. The treatment is proven to revitalize the natural health of women in their 30s ,  after postpartum and other hormonal changes begin to alter their appearance, mood, and physical characteristics.

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], has created a new monogram with celebrated British illustrator and graphic designer Fergus Purcell. Building on the Company’s history of collaborating with the most significant contemporary creatives, the monogram reimagines the TOMMY HILFIGER brand’s core DNA, and will appear for the first time in the Fall 2022 collection.

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