Formula E and stichd, a wholly-owned subsidiary of the Puma SE Group, on Wednesday announced the specialist brand partner in fashion essentials, lifestyle apparel and accessories as well as football and motorsport fanwear, has been appointed to produce high quality sustainable merchandise retailing via a new global e-commerce platform https://store.fiaformulae.com/. The new e-commerce store launched on Wednesday, 6th April, and the product range will also be available at physical retail outlets at all remaining ABB FIA Formula E World Championship races this season, starting with the Rome E-Prix taking place this weekend (9 and 10 April).
Fashion & Beauty
Welcome the new season with neutral must-haves from TOMMY HILFIGER’s Spring 2022 collection! Feel confident whilst adorning effortless looks from an array of versatile styles, including the iconic Tommy polo, lightweight jackets, relaxed t-shirts, summer chinos and cargo shorts.
With a focus on design and a relaxed attitude, ‘Eden’ by Berluti is inspired by the light atmosphere of sun-drenched seashores to create an understated finishing touch to an elegant and aestival silhouette.
REDTAG, the region’s favourite value fashion and homeware brand, has announced the launch of its latest Myriam Fares Ramadan Collection, which embodies the Arab star’s personality and statement-making fashion sense. The launch is part of REDTAG’s multiple, industry-first value propositions for this year’s festivities.
REDTAG, the region’s favourite value fashion and homeware brand, has announced mega-money raffle draws across all its outlets in the Middle East. The region-wide cash jackpot is the brand’s biggest-ever splurge, matched by no one in the fashion industry.
The Austrian Pavilion at Expo 2020 Dubai recently hosted a fashion show that proved how distinct cultures can meet and create astounding outcomes. The programme called Austria-Rwanda Fashion Connect Project was the result of a two-year collaboration between Austrian and Rwandan designers and culminated in a much-awaited fashion show at Expo 2020. Expo 2020 and its theme ‘Connecting Minds, Creating the Future’ was the inspiration behind the project and Expo set the perfect stage for the event to manifest.
Vatika, a leading name in the hair care industry, has clinched the 2022 Product of Year award further cementing its leadership position in the highly competitive hair care industry.
The new adidas Originals eyewear collection looks at the evolution of street culture, taking an approach that is even more in sync with and responsible towards its community.
REDTAG, the region’s favourite value fashion and homeware brand, has launched its Ramadan 2022 collections, adding an aesthetic dimension to the month-long festivities. The Ramadan collection is an extension of the brand’s continued effort to bring the best of both traditional and contemporary styles.
LOOKFANTASTIC embraces the month of Ramadan with the launch of an exclusive limited edition beauty box. Priced at AED449, the Ramadan exclusive beauty box is set to launch across lookfantastic.ae and ar.lookfantastic.ae on 21 March, 2022 with shipping across the GCC.
With summer fast approaching, residents will be sure to rearrange their wardrobes to feature light, bright, and cool tones and textures. As Kimonos increasingly become an iconic fashion statement, and wardrobe “must-have”, Aloushi’s, the newly-launched sustainable online boutique, introduces Alia Jashanmal, a feature brand of intricately designed kimonos perfect to sport this summer.