Veda Inc and its subsidiary, Lavoya, have signed a franchise agreement with the up and coming international brand Joe & The Juice, a Danish chain which is health conscious, edgy and becoming the go-to outlet of choice for a younger, trendier customer base who like to focus on experiences and food. The agreement will drive the opening of 10 stores in the next two years. Lavoya is a contemporary brand established with the purpose of significantly transforming dining experiences, including introducing new and experiential casual dining concepts to reshape the F&B industry in the GCC.

The UAE hospitality sector continues to attract guests from all over the world, and Expo 2020, in particular, has played a vital role in raising hotels occupancy rates in Dubai with more than 22 million visits to the world’s fair. Over the first ten months of last year, the sector has also witnessed 64% hotel occupancy rate on an annual basis which is one of the highest rates in the world.

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